A new PUMA Forever Faster store has opened in the VEGAS Crocus City shopping and entertainment complex on the 3rd floor, the interior of which displays all the main technical characteristics and advantages of PUMA products, whether it's running shoes, football shoes or high-tech thermal control equipment. The PUMA brand is primarily known for its sports sneakers, so the shoe wall has become the central object in the store, as the store will specialize in sports products designed for running, training and football.
The largest Forever Faster advertising campaign in the history of the brand was launched back in August 2014, and through the new format stores, the brand had the opportunity to talk about the PUMA philosophy, about technological products and a rich sports heritage, thereby promoting and clearly positioning the product. Recall that PUMA owns a network of 116 branded stores.
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