Morgan Stanley Agency predicts a qualitative leap for the Russian online commerce market. According to company analysts, its volumes will grow from $ 12 billion in 2012 year to $ 36 billion by 2015 year. In the share of all retail sales, the share of electronic commerce will approach 4,5%.
Analysts emphasize that it is 2013 that will become a landmark year for online commerce in Russia. Comparing the behavior of online shoppers in different countries, Morgan Stanley notes some inertia of the Russian user. While American and European shoppers have been actively exploring online shopping since 2008, 48% of Russian users made their first purchases on the Internet only two years ago, Kommersant reports.
Nevertheless, Russia has every chance to become one of the most attractive online trading markets, as investors master the Internet. Among them, experts note such market participants as Avito, KupiVIP and Lamoda, Biglion, etc.