Despite the improvement of Russians' expectations about the situation in the economy, there is no improvement in demand in retail, the ADV advertising group reports.
In May, 35% of consumers said they were counting on improving the economic situation in Russia by the end of 2015. In autumn 2014, this figure was only 11%.
The number of "thrifty" Russians has increased. According to the answers, 47% of the respondents save on clothes and shoes, 44% - on electronics and household appliances, 39% - on goods for home and repair. In October 2014, their share was 36%, 36% and 33%, respectively.