Rieker
Ozon buys online shoe store Sapato.ru
02.02.2012 2256

Ozon buys online shoe store Sapato.ru

The Federal Antimonopoly Service announced the approval of the application of the Cypriot offshore Ozon Holdings to acquire the rights to determine the economic activities of Zapato.ru. Ozon Holding owns the Ozon.ru online supermarket, and Zapato.ru owns the Sapato.ru online shoe store.

Ozon.ru electronic supermarket is considering the possibility of buying various online stores for investments received last year in the amount of $ 100 million. In particular, a deal is being discussed to acquire the Sapato.ru store, which should help Ozon.ru strengthen its position in the online shoe sales segment .

Ozon.ru explained that the company is currently considering the possibility of acquiring online stores, refusing to discuss the details. The representative of the founder of Sapato.ru - Fast Line Ventures (FLV) fund - Lada Shcherbakova, says that negotiations are ongoing with Ozon.ru, but there are no concrete solutions yet. “All the projects of our fund are constantly in search of new investments,” she added. 

Sapato.ru was established in 2010. Last year, the store raised $ 12 million from Intel Capital funds and the founding funds of FLV: Direct Group, eVenture Capital Partners and Kinnevik. Ozon.ru was created in 1998 for the sale of books and videos. Subsequently, the store significantly expanded its range with music, software, electronics, gifts and products for the family, trips, etc. A year ago, the store also began to sell shoes. 

Last year, Ozon.ru attracted $ 100 million of investments from u-Net funds of Leonid Boguslavsky, Index Ventures, Alpha Associates and Japanese online retailer Rakuten. Obviously, with these funds Ozon.ru intends to make upcoming purchases. 

Logical calls the intention of Ozon.ru to diversify Internet expert Mikhail Yatkovsky. “Sales of books and music are declining due to the development of digital content, while the direction of sales of clothes and shoes is quite marginal,” the expert notes. “But Ozon.ru had to rebuild its logistics system for a long time, as a result of which the store started working in this segment rather late.”

According to Yatkovsky, the leaders in the segment of online sales of clothing and shoes are Boutique.ru, Kupivip.ru stores and the online version of the Otto catalog. Ozon.ru itself, according to expert estimates, occupies only a few percent of this market, cnews.ru reports.

The Federal Antimonopoly Service announced the approval of the application of the Cyprus offshore Ozon Holdings for the acquisition of rights to determine the business activities of the company ...
5
1
Rating

Latest News

Wildberries increased turnover in the 1st half of 2021 by 70%

According to the results of the first half of 2021, the sales turnover of the online retailer Wildberries increased by 70% year-on-year, and amounted to 303 billion rubles. The growth in sales of goods in pieces amounted to 82%, - noted in a press release ...
02.08.2021 118

World Footwear 2021 Yearbook: 2020 has been a tough year for the global footwear industry

2020 was a tough year for the footwear industry, but better than predicted. In 2020, footwear production and exports fell 15,8% and 19%, respectively, according to the Portuguese World Footwear 2021 Yearbook ...
02.08.2021 103

Adidas x Lego has released a new collection of Ultraboost DNA sneakers for adults and kids

The design of the latest sneaker collection created by the adidas and Lego collaboration is firmly associated with the most famous children's designer. Like the previous adidas x Lego collections, the models in this line feature a heel counter with ...
01.08.2021 136

YouTube Shoes Report: what awaits us in August?

In this issue of Shoes Report News we tell: when and where the Euro Shoes exhibition will take place, which brands and from which countries will be exhibitors, eco-trends in the production of shoes, the rise in prices for shoes and clothes, you can now buy wholesale shoes online, wholesale ...
30.07.2021 908

A laboratory for testing labeled goods appeared in Russia

The Association of Retail Companies, the TrekMark company and the operator of the national labeling system, Honest Sign, have opened a laboratory for testing labeling codes on goods. The center appeared on behalf of the Ministry of Industry and Trade on the basis of ...
30.07.2021 273
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning