The Berlin exhibition Panorama announces the launch of a new platform, the purpose of which will be the presentation of current trends. Area 6.000 sq. m under the name "Nova" will combine models from the collections of both well-known and emerging designer brands, which most clearly reflect the trends of the new season. At the same time, 30% of the space will be allocated to women's and men's fashion, 30% to shoes and accessories, and 10% to other product categories that fall under the definition of “lifestyle”.
“The Nova Zone will help us open up new opportunities for exhibitors at Panorama Berlin,” said CEO Jörg Wichmann. - If the main part of our salon is reserved for the presentation of brands, then this platform focuses its attention directly on the product. Here we create a trend laboratory, presenting the most relevant ideas and niche collections that can inspire professional visitors to the exhibition. "