Paolo Conte is redesigning its retail. The first store in a new design concept was opened in Moscow in the capital SEC “Salaris”. By the end of the year, the retailer plans to open several more stores with a new design.
The updated retail design of Paolo Conte is a special geometry of space, textured materials, a lot of light and air. Dark corporate colors were replaced by soft light shades. The update also affected the retail assortment, a collection of clothes was added to shoes and accessories. The retailer has developed its own brand of clothing, MyRoma.
Paolo Conte - Russian shoe brand, created in 2001 by Paolo Conte group of companies. The first salon was opened in the 2003 year in Moscow. Offers women's and men's shoes and accessories at average prices. To date, the brand’s branded retail network includes 80 salons located in Russia and Kazakhstan.