The Parizhskaya Kommuna factory this year will bring to the market a new brand of women's footwear of the middle price segment, Riconte. This was announced in an interview with fashionunited.ru by Andrey Kurenkov, Deputy General Director for Strategic and Corporate Development of Parizhskaya Kommuna, JSC.
“The emergence of our own brands, the formulation of the company's branding policy is a necessity arising from the results of our development, the development of the market space, an attribute of our competitiveness,” Kurenkov commented. - This year we are launching a new brand “Rikonte” and offering a new collection of women's shoes in the middle price segment, returning to the assortment traditions of the factory. As for the children's brands - Elegami, Topotam, the Paris Commune school line, we are generally satisfied with how the situation around them is developing. "