The British brand Paul Smith decided to focus on two of its three famous lines in the fall-spring 2016 season collection. Paul Smith, the brand's most famous line, will include runway clothing, shoes and accessories for men and women. The brand will show its women’s collections in London, and men’s in Paris. The second PS by Paul Smith line will increase annual pre-collections for 4 to increase commercial profits.
The brand also has its own retail concept, the first Paul Smith boutique in the new concept will open in Paris in 2016.
Recall that the Paul Smith brand has 38 boutiques in the world and 176 franchisees, the company's turnover in 2014 amounted to more than 400 million euros.