According to PayU payment integrator statistics, only 11% of Russian Internet users in 2013 made payments for goods and services in online stores from a mobile phone account.
According to a study in which 4118 people aged 18 to 65 years participated, the most popular payment method on the Russian Internet last year was bank cards. With their help, 50,6% of all online payments were made, and 7,4% of respondents paid from a linked card through electronic payment systems. The second and third places are electronic money (payment using electronic wallets) and Internet banking, which occupy approximately equal shares in 19,8% and 18,6%.
PayU experts believe that electronic money systems have occupied their niche and have not shown a lot of positive dynamics recently, but Internet banking is gradually gaining popularity. Perhaps mobile payments will justify their hopes, given the ever-increasing spread of smartphones.
Among those surveyed, there are many who use several online payment methods. Such "multichannel" users regularly pay by card, via internet wallets and via internet banking. However, they rarely use payments from a mobile phone account. Only 11% of them indicated that the last online payment they made was from a cell phone account. At the same time, 43% of "multichannel" users paid from the card, 26% using electronic money, and 20% via Internet banking.
According to the results of the study, almost half of the respondents (49%) have at least one Internet wallet, but only 27,2% regularly use it.