Penelope Cruz in Geox advertising campaign
Penelope Cruz became Geox ambassador
Italian footwear, clothing and accessories brand Geox has chosen Spanish actress Penelope Cruz as its first global ambassador. The actress became the heroine of the Geox advertising campaign for the fall-winter 2023 season. In addition, together with her sister Monica, she is working on the design of a joint capsule collection of clothing and shoes with Geox.
“We are thrilled to have Penélope Cruz as our first ambassador. It will convey to the world a new concept of positioning of our brand, it represents the evolution of style that blurs the line between beauty, well-being and comfort - this winning philosophy has always been at the core of our product design,” commented Geox founder and president Mario Moretti Polegato.
The collaboration between Geox and the Cruz sisters is scheduled for release in February 2024. The Geox collection from Penelope and Monica will be released in warm colors that include orange, red and pink. It will feature macs, anoraks, jackets and lightweight items. The shoe collection will be dominated by pastel colors, and the accents in the design will be buckles and lacing.
Italian footwear, clothing and accessories brand Geox has chosen Spanish actress Penelope Cruz as its first global ambassador. The actress became the heroine of an advertising campaign...
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What factors influence pricing, and how to work with retail prices for shoes
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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How Pareto's Law Works in a Shoe Retail Store
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PETER KAISER - the best brand of 2025!
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
