Prada pop-up shop opens in Macau Prada Pop-up Macau, photo: WWD
22.12.2017 4017

Prada pop-up shop opens in Macau

The pop-up store “Prada Silver Line”, which starts at the Galaxy Shopping Center in Macau, will be seen in Dubai, Asia, Europe and the USA during the 2018 year, WWD writes.

The “Prada Silver Line” mobile retail project opened at the Galaxy Shopping Center in Macau on December 15 and will run until January 14.

Retail presents bags and brand accessories that are only for sale in Macau. In particular, the Prada Cahier bag is presented in three new versions, the model is made of exotic leathers. In each city where the pop-up store will expand its work, exclusive collections will be presented specially made for a particular region.

The “Prada Silver Line” store is presented in the image of a brightly lit railway platform. At the imaginary train station Prada Macau Station there is a sparkling silver train with a high-speed train, the windows of which are a showcase for the bags and accessories of the brand. A floral pattern of red silk upholstery and a signature checkered marble floor - like in all Prada boutiques - adorn the space.

In the foreground of the platform, you can see several installations, including Prada robots and a ticket booth; it serves as a concierge booth offering goods to visitors.

The inscription “Macau St.”, which flaunts on the top panel of the booth, means that Macau is the first stopping point for the Prada-shaped train, which will then follow around the world - to Dubai, Asia, Europe and the USA.

The “Prada Silver Line” pop-up store, which will start at the Galaxy in Macau, will be seen in Dubai, Asia, Europe and the USA during 2018, writes ...

Latest News

Sneaker production launches in Astrakhan

The Duna AST company plans to launch the production of sports shoes on the basis of the Astrakhan rubber footwear plant. The enterprise received preferential financing from the Industrial Development Fund of the Astrakhan Region, and at the end of the month it is expected...
07.12.2023 198

Adidas and Reebok will be sold in the new ASP retail in Russia

Clothing and footwear of the brands Adidas and Reebok, which officially left Russia, will be presented in the assortment of the new retail chain ASP, the first store of which will open in the Belaya Dacha outlet in Moscow this week, writes...
07.12.2023 225

Timberland and Kith release another collaboration

Founded by American designer Ronnie Fieg, street fashion brand Kith has worked to update the appearance of Timberland winter boots...
06.12.2023 195

Clarks released a collection with Pokemon

Clarks has tapped Japan's The Pokémon Company franchise for a shoe collection, reimagining one of its popular Torhill Hi silhouettes for…
05.12.2023 402

Uzbekistan is becoming a significant player in the international footwear market

Over the past six years, Uzbekistan has made a powerful breakthrough in the development of its own production and export of footwear. According to the Association of Leather and Footwear Manufacturers of Uzbekistan (Uzcharmsanoat), if in 2017 the country produced only...
05.12.2023 385
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning