The new Centipede stores are popular. The increased interest is due not only to the novelty and active promotion of the brand, but also to the relevance of the assortment, which is presented on the shelves of the company chain and is available to a wide range of consumers due to favorable prices, according to the company. Excellent results are demonstrated by the “Centipede - Fidget”, located in the Pioneer village of Yekaterinburg. Thanks to the advertising campaign and the spring that came on sharply, sales in this outlet reached 50 pairs of children's shoes in one day, which is a significant indicator for a store with a small area.
“We sold all our rubber shoes in a week. There was a shortage of textile boots of TM "Kotofey", sneakers and low boots of the nursery and small group of brands "Antelope", "Zebra" and WBL, which are liked by our customers for their good quality and reasonable prices. The reason for the shortage of products was the focus on last year's performance. Practice has shown that sales this year are significantly higher than for the same period in 2011 ", - said Oksana Sukhareva, the manager of the store" Centipede - Fidget ". Currently, the store's assortment includes mainly new collections and models of the "Summer 2012" season. Most of the presented shoes have an anatomical shape and are focused on everyday wear.
In the days of a sharp influx of buyers in "Centipede - Fidget" there were queues. However, in the near future, the store owners intend to automate the workflow and thereby orient their outlet to serve a larger number of customers.