The new Centipede stores are popular. The increased interest is due not only to the novelty and active promotion of the brand, but also to the relevance of the assortment, which is presented on the shelves of the company chain and is available to a wide range of consumers due to favorable prices, according to the company. Excellent results are demonstrated by the “Centipede - Fidget”, located in the Pioneer village of Yekaterinburg. Thanks to the advertising campaign and the spring that came on sharply, sales in this outlet reached 50 pairs of children's shoes in one day, which is a significant indicator for a store with a small area.
“In a week, we sold all the rubber shoes. There were not enough textile boots of TM “Kotofey”, sneakers and low shoes of the nursery and small group of brands “Antelope”, “Zebra” and WBL, which our customers like for good quality and reasonable prices. The reason for the lack of products was the orientation on last year's indicators. Practice has shown that sales this year are significantly higher than for the same period in 2011, ”said Oksana Sukhareva, manager of the Centipede-Fidget store. Currently, the store’s assortment remains mainly new collections and models of the “Summer 2012” season. Most of the shoes presented have an anatomical shape and are focused on everyday wear.
In the days of a sharp influx of buyers in the "Centipede - Fidget" queues formed. However, in the near future, store owners intend to automate the workflow and thereby orient their outlet to service more customers.