The first shoe Outlet Bizzarro opened in Novosibirsk
16.01.2012 3118

The first shoe Outlet Bizzarro opened in Novosibirsk

 In January, an outlet for Italian shoes was opened in the largest BIZZARRO store in Novosibirsk.

“To some extent, this is an entry into a new market and an opportunity to attract new buyers. We decided to start the opening of the store with a grand sale and offered discounts for the entire assortment - 50%, ”says Valery Zelenov, head of BIZZARRO RUS.

“We have previously offered our customers Gianmarco Benatti footwear in our stores, but the footwear was presented as related products. That is, people came to us for clothes - be it a business suit, coat or jeans - and we offered Italian shoes or boots that were suitable in style as an addition to the set. The opening of a shoe outlet transfers shoes from related products to the main group, that is, we now have a full-fledged shoe store. By the way, we are the only distributors of the Italian footwear brand Gianmarco Benatti, therefore, the shoes that you can buy from us are not found in Novosibirsk anymore, ”says Mr. Zelenov.

Recall that outlet centers came to Russia from Italy, having gained wide popularity there due to low prices for branded goods. The offer of discounts at the outlet format site is due to the cooperation of retailers directly with manufacturers of goods, avoiding intermediary intermediaries. About it writes the website fashionunited.ru
 In January, an outlet for Italian shoes was opened in the largest BIZZARRO store in Novosibirsk.
5
1
Rating

Latest News

Crocs and Irish brand Simone Rocha launch first collaboration

Simone Rocha has redesigned three classic Crocs silhouettes, including the Siren Clog, the iconic Croc and the Quick Trail. The collection will go on sale on April 10. Crocs models, interpreted by the Irish designer, are decorated with the signature…
29.03.2024 173

Fashion house Valentino has named its new creative director

Italian designer Alessandro Michele, who left Gucci last November, has been appointed the new creative director of the fashion house Valentino. Valentino announced the new appointment about a week after the resignation of the previous one...
28.03.2024 172

Results of the series of International Shoe Exhibitions SHOESSTAR AUTUMN-WINTER 2024/2025

The next season of the SHOESSTAR footwear and leather goods exhibitions has ended - autumn-winter 2024/25. This time the series included 5 exhibitions, which took place from mid-February to mid-March 2024 in Khabarovsk, Yekaterinburg,…
28.03.2024 189

EKONIKA increased revenue by 51% in January-February 2024.

The EKONIKA network notes a significant increase in revenue; in the first two months of 2024 it increased by 51%. Vice President of Novard Group of Companies (owns EKONIKA) Sergei spoke about this at the Retail 2024 conference...
28.03.2024 225

An increase in the number of new openings in the fashion retail segment is noted in St. Petersburg

According to Nikoliers, in the first quarter of 2024, the activity of tenants in shopping center areas increased in St. Petersburg. Moreover, more than half of all openings - 25 out of 45 were in fashion retail, writes...
28.03.2024 236
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning