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The first shoe Outlet Bizzarro opened in Novosibirsk
16.01.2012 2013

The first shoe Outlet Bizzarro opened in Novosibirsk

In January, an outlet for Italian shoes was opened in the largest BIZZARRO store in Novosibirsk.

“To some extent, this is access to a new market and an opportunity to attract new customers. We decided to start the store opening with a grand sale and offered discounts for the entire assortment - 50%, ”comments Valery Zelenov, the head of BIZZARRO RUS.

“We used to offer customers shoes - Gianmarco Benatti brands - in our stores, but the shoes were presented as related products. That is, they came to us for clothes - whether it be a business suit, coat or jeans - and we offered Italian shoes or boots suitable in style as an addition to the set. The opening of the shoe outlet transfers shoes from related products to the main group, that is, we now have a full-fledged shoe store. By the way, we are the only distributors of the Italian shoe brand Gianmarco Benatti, therefore, the shoes that you can buy from us - you will not find more in Novosibirsk, ”says Zelenov.

Recall that outlet centers came to Russia from Italy, having gained wide popularity there due to low prices for branded goods. The offer of discounts at the outlet format site is due to the cooperation of retailers directly with manufacturers of goods, avoiding intermediary intermediaries. About it writes the website fashionunited.ru
In January, an outlet for Italian shoes was opened in the largest BIZZARRO store in Novosibirsk.
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