Rieker
The first shoe Outlet Bizzarro opened in Novosibirsk
16.01.2012 2952

The first shoe Outlet Bizzarro opened in Novosibirsk

 In January, an outlet for Italian shoes was opened in the largest BIZZARRO store in Novosibirsk.

“To some extent, this is an entry into a new market and an opportunity to attract new buyers. We decided to start the opening of the store with a grand sale and offered discounts for the entire assortment - 50%, ”says Valery Zelenov, head of BIZZARRO RUS.

“We have previously offered our customers Gianmarco Benatti footwear in our stores, but the footwear was presented as related products. That is, people came to us for clothes - be it a business suit, coat or jeans - and we offered Italian shoes or boots that were suitable in style as an addition to the set. The opening of a shoe outlet transfers shoes from related products to the main group, that is, we now have a full-fledged shoe store. By the way, we are the only distributors of the Italian footwear brand Gianmarco Benatti, therefore, the shoes that you can buy from us are not found in Novosibirsk anymore, ”says Mr. Zelenov.

Recall that outlet centers came to Russia from Italy, having gained wide popularity there due to low prices for branded goods. The offer of discounts at the outlet format site is due to the cooperation of retailers directly with manufacturers of goods, avoiding intermediary intermediaries. About it writes the website fashionunited.ru
 In January, an outlet for Italian shoes was opened in the largest BIZZARRO store in Novosibirsk.
5
1
Rating

Latest News

Alexandre Birman released a capsule of architectural shoes

The Brazilian luxury shoe brand Alexandre Birman, founded in 2010 by designer Alexander Birman, has found its way into the world of interior design by releasing a capsule collection of shoes inspired by the work of the Brazilian…
26.09.2023 181

Denim shoes - a trend in the spring-summer 2024 season

In the spring-summer 2024 season, brands presented quite a lot of denim shoes. So the use of denim in shoe design can be safely mentioned as one of the last...
25.09.2023 175

Balenciaga has released a new interpretation of the sneaker with a knitted upper

Mixing two iconic silhouettes from its collection - the stretchy knit upper of the Speed ​​line and the wide rubber sole of the 3XL - French luxury brand Balenciaga has released a new sneaker model, appropriately named - 3XL Sock...
25.09.2023 285

The number of visitors to the Italian leather exhibition Lineapelle increased by 25%

The Milan international exhibition of leather, textiles, synthetic materials, accessories and components Lineapelle has ended and noted a 25% increase in attendance compared to the previous statistics...
24.09.2023 236

Birkenstock's new factory is up and running

German shoe brand Birkenstock has announced the start of operations at its new factory in north-eastern Germany, near Pasewalk. The enterprise was put into operation just 17 months after the start of construction, writes...
24.09.2023 276
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning