The first shoe Outlet Bizzarro opened in Novosibirsk
In January, an outlet for Italian shoes was opened in the largest BIZZARRO store in Novosibirsk.
“To some extent, this is an entry into a new market and an opportunity to attract new buyers. We decided to start the opening of the store with a grand sale and offered discounts for the entire assortment - 50%, ”says Valery Zelenov, head of BIZZARRO RUS.
“We have previously offered our customers Gianmarco Benatti footwear in our stores, but the footwear was presented as related products. That is, people came to us for clothes - be it a business suit, coat or jeans - and we offered Italian shoes or boots that were suitable in style as an addition to the set. The opening of a shoe outlet transfers shoes from related products to the main group, that is, we now have a full-fledged shoe store. By the way, we are the only distributors of the Italian footwear brand Gianmarco Benatti, therefore, the shoes that you can buy from us are not found in Novosibirsk anymore, ”says Mr. Zelenov.
Recall that outlet centers came to Russia from Italy, having gained wide popularity there due to low prices for branded goods. The offer of discounts at the outlet format site is due to the cooperation of retailers directly with manufacturers of goods, avoiding intermediary intermediaries. About it writes the website fashionunited.ru
In January, an outlet for Italian shoes was opened in the largest BIZZARRO store in Novosibirsk.
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