The first Reebok store opened in Grozny. The management company BlackStone Keeping Company rented 300 sq. m on the first floor of the mall "Grand Park" immediately for 10 years.
“In the course of marketing research, having studied the market conditions and consumer demands, Adidas decided to divide the rental space and introduce a brand new for this region - Reebok. The main assortment of the new store, including specialized sports products for martial arts, which meets customer demand and is typical for this region, "said Olga Shtoda, Director of Management at BlackStone Keeping Company.
Recall that the distribution rights for the development of the Reebok brand in the CIS since 2007 belong to the Adidas Group