On February 21, a branded children's clothing store from Scandinavia, Lassie, a subsidiary of Reima, opened its doors at the Europolis shopping center in St. Petersburg. This is the first mono-brand Lassie store in the northern capital.
In the new retail, customers will be able to purchase items from the premium Lassie Star line and the new spring collection, as well as best-selling Reima models. Here you will find clothes for the intermediate layer, for example, sweatshirts, trousers and suits made of fleece, knitwear and footer made of 100% natural cotton, as well as outerwear made of waterproof and highly breathable membrane fabrics Softshell, Taslan, Taffeta and others. In addition, the store offers comfortable and warm shoes - rubber boots and boots, as well as accessories - mittens, beanies and helmets, socks.
“The unique retail concept of the Lassie store in St. Petersburg, imbued with the spirit of adventure and northern brevity, perfectly reflects the values of a brand with many years of experience - a happy active childhood, the idea of traveling to the ends of the earth and modern technologies. Our plans are to continue to expand the network of branded stores to give each of our customers the opportunity to enjoy shopping with the whole family,” noted the company’s executive director, Yana Dmitrieva.
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