The new chain of children's goods stores Hey Boy began its development with the opening of a store in the EuroPark shopping mall in Moscow. In the retail are presented goods for boys from 3 to 9 years - clothes, shoes, toys and accessories in the price segment “medium +”.
The multi-brand children's store Hey Boy is located on the second floor of the EuroPark shopping complex on an area of 110 sq.m. Retail products include international brands TucTuc, Canada House, Beberlis, Yporque (Spain), Trybeyond, CMP (Italy), Gosoaky, Monta Juniors (Netherlands), Viking (Norway), Retour (Netherlands), Petit nord (Denmark), Didriksons (Sweden), Kikers (France), Norveg (Germany).
The retail operator plans to open 10 Hey Boy stores in the Moscow region in key shopping centers.
“When working on the project, we took into account the trends of modern children's retail and we see that there is a failure in the retail of goods specifically for boys,” says Alexey Sisnev, General Director of Hey Boy. - Our clients are young fashionable mothers who often travel outside Russia and shop for children's clothing in Europe, since they cannot find brands of interest in Russia. We have prepared a selection of brands that are affordable and at the same time of high quality and current design. We also understand that transport accessibility, proximity to the place of residence, a cozy atmosphere in a shopping center, the opportunity to make various purchases in a calm atmosphere, as well as use various services are important for our client, so we chose EuroPark.