According to a study by analysts at Watcom, the Shopping Index in St. Petersburg was slightly lower than in Moscow.
Experts attribute the lag in performance of St. Petersburg to Moscow due to the fact that in the northern capital the saturation of retail space is higher, which leads to higher competition.
The data on attendance as a whole correspond to both the indicators of retail trade turnover and the dynamics of incomes of the population of St. Petersburg.
Currently, real incomes of citizens are declining compared to last year. As a result, the population rarely visits shopping centers. Therefore, the Shopping Index throughout 2014 is at a level lower than in 2013.
The seasonal factor also has an effect on indicators. Attendance during the summer months is traditionally reduced due to vacations and weather conditions. People tend to spend more time outdoors and out of town.
The drop in attendance from January to June 2014 compared to the same period in 2013 was more than 20%. Compared to last year, the retail trade turnover in St. Petersburg in January - June 2014 amounted to 99,3%, the wholesale turnover - 89%.