Rieker
Singer Valeria created the first collection for Westfaliki
06.04.2011 3667

Singer Valeria created the first collection for Westfaliki

On April 1, the spring 25 collection was presented in 2011 Westfalika stores. The show included a demonstration of shoe models from singer Valeria, who took an active part in the development of the collection: she approved the models, designs, materials used in the production of shoes.

The show was held in 24 stores in 14 cities of presence of the Westfalika chain: Abakan, Barnaul, Angarsk, Krasnoyarsk, Kemerovo, Novokuznetsk, Novosibirsk, Omsk, Tomsk, Tyumen, Cheboksary, Magnitogorsk, Chelyabinsk, Yekaterinburg.

The fashion show was attended by professional models, as well as buyers who agreed to demonstrate the new models on the catwalk.

As promised by the company, the organization of their own original shows will become a permanent element in the announcement of the collections of Westfaliki for new seasons.

Recall that Valeria became the face of the Westfalika brand in December last year. Even then, “Obuv Rossii” announced its intention to expand cooperation with the popular singer, not limited only to advertising campaigns. The retailer initially planned to involve Valeria in the development of shoe shoe collections. 

On April 1, the spring 25 collection was presented in 2011 Westfalika stores. The show included a demonstration of shoe models from singer Valeria, who took an active part in ...
5
1
Rating

Latest News

Geox chose actress and TV presenter Yulia Vysotskaya as brand ambassador

The Italian brand Geox presented its first brand ambassador in Russia, actress and TV presenter Yulia Vysotskaya, and presented a new capsule collection of shoes and accessories for the spring-summer 2023 season, on which Geox designers worked…
09.12.2022 262

In St. Petersburg and the region, the volume of commissioning of warehouse real estate approached a record

According to the consulting company Nikoliers, in 2022, about 343 sq. m of quality warehouse space. This is 2,1 times higher than the figure for the whole of 2021, when…
08.12.2022 316

Uzbek shoemakers gather at Euro Shoes

Yan Belyaev, founder of the Euro Shoes premiere collection exhibition, and Uzcharmsanoat Fahriddin Boboev, chairman of the Association of Footwear Manufacturers of Uzbekistan, met at the BIOT-2022 international exhibition in Moscow and confirmed the importance of participation…
08.12.2022 252

Bata launches shoe collection made from recycled plastic bottles

Bata presented a collection of their Power brand called Love Ocean. The collection includes athletic-style shoes with lightweight and breathable uppers made from recycled single-use plastic bottles.
07.12.2022 304

Stores of Turkish brands will open instead of Mark & ​​Spencer and Gap in Russia

Stores of Turkish fashion brands Network, Beymen, Mudo will open at Mark & ​​Spencer and Gap squares, which are shutting down business in Russia, the telegram channel reports…
07.12.2022 487
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning