On April 1, the spring collection of 25 of the year was presented at 2011 stores of the Westfalika chain. The show included a demonstration of shoe models from the singer Valeria, who took an active part in the development of the collection: she approved the models, designs, materials used in the production of shoes.
The show was held in 24 stores in 14 cities of the Westfalika network: Abakan, Barnaul, Angarsk, Krasnoyarsk, Kemerovo, Novokuznetsk, Novosibirsk, Omsk, Tomsk, Tyumen, Cheboksary, Magnitogorsk, Chelyabinsk, Yekaterinburg.
The fashion show was attended by professional models, as well as buyers who agreed to demonstrate the new models on the catwalk.
As promised by the company, the organization of their own original shows will become a permanent element in the announcement of the collections of Westfaliki for new seasons.
Recall that Valeria became the face of the Westfalika brand in December last year. Even then, “Obuv Rossii” announced its intention to expand cooperation with the popular singer, not limited only to advertising campaigns. The retailer initially planned to involve Valeria in the development of shoe shoe collections.