Singer Valeria created the first collection for Westfaliki
On April 1, the spring 25 collection was presented in 2011 Westfalika stores. The show included a demonstration of shoe models from singer Valeria, who took an active part in the development of the collection: she approved the models, designs, materials used in the production of shoes.
The show was held in 24 stores in 14 cities of presence of the Westfalika chain: Abakan, Barnaul, Angarsk, Krasnoyarsk, Kemerovo, Novokuznetsk, Novosibirsk, Omsk, Tomsk, Tyumen, Cheboksary, Magnitogorsk, Chelyabinsk, Yekaterinburg.
The fashion show was attended by professional models, as well as buyers who agreed to demonstrate the new models on the catwalk.
As promised by the company, the organization of their own original shows will become a permanent element in the announcement of the collections of Westfaliki for new seasons.
Recall that Valeria became the face of the Westfalika brand in December last year. Even then, “Obuv Rossii” announced its intention to expand cooperation with the popular singer, not limited only to advertising campaigns. The retailer initially planned to involve Valeria in the development of shoe shoe collections.
On April 1, the spring 25 collection was presented in 2011 Westfalika stores. The show included a demonstration of shoe models from singer Valeria, who took an active part in ...
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The Detsky Mir marketplace announced the introduction of a zero commission and a change in tariffs for new providers of the online platform.
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Balenciaga launches 3XL Trainer mules
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Opening of the second MASCOTTE salon in a new concept in Chelyabinsk
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Slouchy boots from the new Loewe collection are the most talked about model
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Germany's online shoe sales down 2022% in 16,6
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Footwear Distributors Association of America urges its members to leave China
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Prada unveils new chunky models at Milan Fashion Week
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Jimmy Choo Collaborates With Sailor Moon Anime Series
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Nike announces collaboration with Tiffany & Co
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Brooklyn brand MSCHF launches "Big Red Boots"
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Less than three months left to relabel shoes
Participants in the turnover of footwear products should relabel shoes with a simplified code before April 1, 2023, after which it will be impossible to sell unsold balances. Such footwear will be equated to unmarked. By March 1, 2023, the number of such commodity residues should be determined, described in full attributive composition and re-labeled.
Tiffany and Nike Unveil Joint Air Force Capsule
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CAPRICE brand will present a new collection autumn/winter 2023/2024 at Euro Shoes
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Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
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The analytical bulletin of APICCAPS, the Portuguese Association of Manufacturers of Footwear Components and Leather Products, World Footwear Yearbook has published a report on the Russian footwear market at the time of 2020. Despite the fact that many major changes are currently taking place in the economy of our country, the analytics remain relevant, Shoes Report provides the bulk of the material presented on the Worldfootwear.com website.
5 trendy bags of Italian brands for this spring
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Knowledge useful for shoe sellers about the features of sports models, the physiology of the feet and the biomechanics of walking
Sports shoes have ruled the ball for more than one season and make up at least half of the assortment of a retail shoe store. Models differ not only in style, color or color palette, decor, textures, but also in purpose: shoes for running, fitness, tennis, jogging and Nordic walking, casual sneakers or sneakers, shoes for hiking and active movement through the forests - in the mountains, for a wide or problematic foot ... How can a person without special education navigate all this variety of models, and what salespeople in stores must know in order to competently advise a client and help him choose exactly the pair that is necessary for his needs and features of his feet? We understand in this article.
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“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
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Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
