Rieker
Singer Valeria created the first collection for Westfaliki
06.04.2011 2524

Singer Valeria created the first collection for Westfaliki

On April 1, the spring collection of 25 of the year was presented at 2011 stores of the Westfalika chain. The show included a demonstration of shoe models from the singer Valeria, who took an active part in the development of the collection: she approved the models, designs, materials used in the production of shoes.

The show was held in 24 stores in 14 cities of the Westfalika network: Abakan, Barnaul, Angarsk, Krasnoyarsk, Kemerovo, Novokuznetsk, Novosibirsk, Omsk, Tomsk, Tyumen, Cheboksary, Magnitogorsk, Chelyabinsk, Yekaterinburg.

The fashion show was attended by professional models, as well as buyers who agreed to demonstrate the new models on the catwalk.

As promised by the company, the organization of their own original shows will become a permanent element in the announcement of the collections of Westfaliki for new seasons.

Recall that Valeria became the face of the Westfalika brand in December last year. Even then, “Obuv Rossii” announced its intention to expand cooperation with the popular singer, not limited only to advertising campaigns. The retailer initially planned to involve Valeria in the development of shoe shoe collections.

On April 1, the spring collection of 25 of the year was presented at 2011 stores of the Westfalika chain. The show included a demonstration of shoe models from singer Valeria, who took an active part in ...
5
1
Rating
Midinblu

Latest News

Fashion Weeks in Paris, Milan and London canceled or postponed

Due to the fact that no end to quarantine measures taken during the coronavirus epidemic in European countries is yet visible, summer Fashion Weeks in Paris, Milan and London have been canceled or postponed.
28.03.2020 316

Detsky Mir does not quarantine

Detsky Mir Group announces that it will continue to work during the announced week-long vacations. All the Detsky Mir stores in Russia will continue to operate normally.
27.03.2020 862

The cost of participation in Euro Shoes is offset

The international shoes exhibition Euro Shoes Premiere Collection, which takes place twice a year in Moscow at the Sokolniki Exhibition and Convention Center, is supported and subsidized from the budget of Moscow and a number of Russian regions.
27.03.2020 309

Portal explored a collection of Marilyn Monroe shoe models and created his

The key idea of ​​the spring-summer collection of the Portal shoe brand has been a rethinking of elegance. Designers of the brand studied their favorite shoe models of the Hollywood star, the universally recognized standard of femininity Marilyn Monroe and decided to offer their ...
27.03.2020 314

Conceptual store of Georgian designers IERI store launches online store with worldwide delivery

On the IERIstore.com platform, items from the collections of 27 designers from Georgia or those who draw inspiration from this country are presented, ”the IERI store official press release says. Here are clothes, shoes, bags, jewelry and even carpets ...
27.03.2020 426
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning