The face of the new advertising campaign for the Westfaliki shoe chain will be singer Valeria. The contract is concluded for one year. In 2011, Westfalica's advertising budget will amount to RUB 70 million.
“Valeria is a bright star, one of the three most popular Russian singers. It is important for us that she agreed to cooperate with our company, - comments Anton Titov, director of Obuv Rossii Group of Companies. - This year we have completed a three-year rebranding program for the Westfalica chain. The brand has changed: it has become more modern, dynamic, fashionable. Valeria's lively and vivid image reflects the new concept of the Westfalika brand.
An advertising campaign involving Valeria began in December. The brand’s face will be present in all advertising materials of the company - in outdoor advertising, printing, print publications. In the future, the cooperation “Shoes of Russia” will expand. The retailer plans to attract Valeria to the development of shoe collections, as the singer has an impeccable taste, and in the perception of most people is the embodiment of beauty and style.
In addition, Valeria has already released a limited edition CD with a selection of her best songs for 10 years especially for the Westfalika network. The first batch of 20 thousand copies will go on sale in mid-December. Obuv Rossii will partner with the singer’s concerts in the regions where the Westfalika network operates.