Singer Julianna Karaulova participated in the Deichmann advertising campaign Julianna Karaulova
18.03.2019 5237

Singer Julianna Karaulova participated in the Deichmann advertising campaign

The Russian singer Yulianna Karaulova, the finalist of Star Factory-5 and the ex-soloist of 5sta Family, became the face of the advertising campaign of the German brand of shoes and accessories Deichmann. The singer participates in advertising the Deichmann spring-summer'19 collection.

A vivid and dynamic video was released in support of the collection, in which Julianna demonstrates shoe models from the new Deichmann collection to the music of her hit “Come on”. Among them are hand-printed platform sneakers, trendy sneakers, elegant leopard-colored sandals, as well as stylish comfortable sandals with animalic accents.

The new collection will go to stores of the Deichman chain in Russia the other day. All trending shoes from the Deichmann spring-summer'19 collection will be marked with “Like from Julianna” stickers.

“Yulianna, like no other on the Russian scene, reflects the youth style - energetic, fashionable and at the same time relevant for every day. It perfectly embodies the concept of the new Deichmann women's collection, which is based on models that are popular among the younger segment of customers, ”says Deichmann in a press release. Collaboration with the famous Russian singer Deichmann continues the tradition of cooperation with stars and representatives of the world show business. Among the brand's previous collaborations with show business stars are collaborations with Ellie Goulding, Halle Berry, Cindy Crawford, Pussycat Dolls. In Russia, Victoria Daineko has been the face of the brand for several seasons. Deichmann - German brand of shoes and accessories at affordable prices. Launches collections for men, women and children. Deichmann stores are present in 26 countries around the world, total in the global retail network - 3800 stores. In Russia, branded retail brand operates in Moscow, St. Petersburg, Nizhny Novgorod, Kazan, Tver, Krasnodar, Rostov-on-Don, Yaroslavl Ryazan, Kursk and Belgorod.

The Russian singer Yulianna Karaulova, the finalist of Star Factory-5 and the ex-soloist of 5sta Family, became the face of the advertising campaign of the German brand of shoes and accessories Deichmann. The singer is involved in ...
5
1
Rating

Latest News

HeyDude opens pop-up shop in Paris department store Galeries Lafayette

HeyDude, the Italian lightweight moccasin brand that was acquired by American Crocs in 2021, continues on its path to global expansion, and its progress and development are very interesting to watch…
23.05.2025 227

Shoe factories continue to shrink in Italy

The crisis has put 4000 jobs at risk in the Italian province of Veneto. Businesses and unions are sounding the alarm, and local companies are being forced to use social protection systems to avoid layoffs and closures, writes La…
22.05.2025 336

Geox Group sales down 2,4%

The Italian Geox Group presented its results for the first quarter of 2025, consolidated sales for the first three months of 2025 amounted to 189 million euros, which is 2,4% less than in the same period a year earlier, writes…
22.05.2025 304

Jimmy Choo Launches Archival Collection

Jimmy Choo continues to exploit the fashionable flair it earned when it first appeared in the cult American TV series Sex In the City. The brand has decided to release an archive collection, including…
21.05.2025 420

In France, more than 3000 stores in the fashion segment have closed in five years

Since the pandemic began in 2020, the fashion sector in France has seen around sixty bankruptcies. And since the beginning of this year, at least six fashion retail chains have been affected by legal proceedings, including Jennyfer, Café Coton and Kaporal, - reports…
20.05.2025 660
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning