The Russian singer Yulianna Karaulova, the finalist of Star Factory-5 and the ex-soloist of 5sta Family, became the face of the advertising campaign of the German brand of shoes and accessories Deichmann. The singer participates in advertising the Deichmann spring-summer'19 collection.
A vivid and dynamic video was released in support of the collection, in which Julianna demonstrates shoe models from the new Deichmann collection to the music of her hit “Come on”. Among them are hand-printed platform sneakers, trendy sneakers, elegant leopard-colored sandals, as well as stylish comfortable sandals with animalic accents.
The new collection will go to stores of the Deichman chain in Russia the other day. All trending shoes from the Deichmann spring-summer'19 collection will be marked with “Like from Julianna” stickers.
“Yulianna, like no other on the Russian scene, reflects the youth style - energetic, fashionable and at the same time relevant for every day. It perfectly embodies the concept of the new Deichmann women's collection, which is based on models that are popular among the younger segment of customers, ”says Deichmann in a press release. Collaboration with the famous Russian singer Deichmann continues the tradition of cooperation with stars and representatives of the world show business. Among the brand's previous collaborations with show business stars are collaborations with Ellie Goulding, Halle Berry, Cindy Crawford, Pussycat Dolls. In Russia, Victoria Daineko has been the face of the brand for several seasons. Deichmann - German brand of shoes and accessories at affordable prices. Launches collections for men, women and children. Deichmann stores are present in 26 countries around the world, total in the global retail network - 3800 stores. In Russia, branded retail brand operates in Moscow, St. Petersburg, Nizhny Novgorod, Kazan, Tver, Krasnodar, Rostov-on-Don, Yaroslavl Ryazan, Kursk and Belgorod.
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