Luxury brand of apparel, shoes and accessories Philipp Plein pursues an aggressive marketing policy. The main events take place within the walls of the new flagship brand boutique in Milan.
Opened in January during the Men's Fashion Week, Philipp Plein boutique in Milan occupies three floors. In addition to the trading floors, where Philipp Plein and Plein Sport collections of clothes, shoes and accessories are presented, there is also an Air Plein Bar in the store space, the interior of which was developed by the Milanese design firm CLS.
The first bar party took place on 30 March and was dedicated to Miami. Milan fashion bloggers and press representatives rested on it. It was decided to hold such parties at the Philipp Plein bar regularly, on the last Thursday of every month.
Philipp Plein branded boutiques are open in different countries of the world; today their number is 110 points. But new discoveries are expected this year, including the appearance of a brand boutique in the Parisian luxury department store Galeries Lafayette.