Philipp Plein opens Milan's Plein Air Bar and hosts noisy parties Plein Air Bar in Milan (Photo: Footwear News)
04.04.2017 4761

Philipp Plein opens Milan's Plein Air Bar and hosts noisy parties

Luxury brand of apparel, shoes and accessories Philipp Plein pursues an aggressive marketing policy. The main events take place within the walls of the new flagship brand boutique in Milan.

Opened in January during the Men's Fashion Week, Philipp Plein boutique in Milan occupies three floors. In addition to the trading floors, where Philipp Plein and Plein Sport collections of clothes, shoes and accessories are presented, there is also an Air Plein Bar in the store space, the interior of which was developed by the Milanese design firm CLS.


The first bar party took place on 30 March and was dedicated to Miami. Milan fashion bloggers and press representatives rested on it. It was decided to hold such parties at the Philipp Plein bar regularly, on the last Thursday of every month.

Philipp Plein branded boutiques are open in different countries of the world; today their number is 110 points. But new discoveries are expected this year, including the appearance of a brand boutique in the Parisian luxury department store Galeries Lafayette.

Philipp Plein, a luxury apparel, footwear and accessories brand, has an aggressive marketing policy. The main events take place within the walls of the brand's new flagship boutique in ...
5
1
Rating

Latest News

Olga Buzova has become the ambassador for the Kari shoe store chain.

Olga Buzova became the ambassador of the Kari shoe store chain on March 1, 2026.
13.04.2026 204

The war in Iran has led to higher shoe production costs in India.

According to the Indian Express, shoe manufacturers across India, the world's second-largest footwear producer after China, have begun raising prices for their products and services due to rising raw material costs. The footwear industry…
10.04.2026 630

PRÓDAN opened a pop-up corner at the Trend Island department store in Moscow's Aviapark shopping center.

At the Trend Island department store in Moscow's Aviapark shopping center, footwear brand PRÓDAN opened a pop-up corner shaped like a giant cream cake. The icing on the cake is shoes from the summer collection…
10.04.2026 639

The growth of shoe imports in Germany contradicts the actual sales situation in the country.

In 2025, Germany imported more shoes but didn't start buying them again. The paradox of a market that grew in numbers but shrank in real terms is due to cautious consumption, store closures, and pressure on retail chains, writes…
10.04.2026 900

The Arlei factory, Argentina's largest leather exporter, is in a state of acute crisis.

One of the tanneries of Arlei Leather Group, Argentina's leading exporter of tanned leather, has reported a sharp decline in production. In two years, the historic tannery's output at Curtiembre Arlei has halved (from…
09.04.2026 714
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning