Italian handbags and accessories brand Pinko has opened a concept boutique at the prestigious Galleria Vittorio Emanuele II department store in Milan, presenting a limited collection dedicated to the brand's Italian heritage. Pinko Galleria presents products that are not found in other stores of the brand, and where Pinko Love Bags are the main object of attention.
The design of the store is made in a bright shade of pink. On the shelves of the boutique are special models of Love Bags and a selection of some other products with special details. The accessories available at Pinko Galleria have exclusive packaging that includes special tags and even unique bags. In addition, to emphasize the special connection between the Pinko brand and Milan, unique limited collections created in collaboration with the historic Milanese workshops will be available in the store every three months. The first collaboration, on the occasion of the opening, was developed in collaboration with the legendary Pasticceria San Carlo and resembles the traditional panettone dessert in branded packaging.
Pinko has also developed a digital version of the Pinko Galleria: a virtual store replicating the interiors of a physical location where users can purchase exclusive items from the Milan boutique. The opening of the Pinko Galleria reflects the company's strategy to further expand its retail universe, which will also see the addition of two new Pinko boutiques by the end of the year, the first in Australia at the Westfield Shopping Center in Sydney, and the second in London at the iconic Battersea Power Station.
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