Italian womenswear and accessories brand Pinko has ventured into the metaverse and released NFT's "Meta Love Bag" collectibles. The first collection is a metaphysical version of the brand's iconic Love Bag.
Pinko's Meta Love Bag was created in partnership with Mirror, a digital agency at the forefront of creating Web 3.0 projects. Pinko's Meta Love Bag project was presented at Viva Technology 2022, an annual technology event held in Paris at the Paris Expo Porte de Versailles.
During the exhibition, Pinko presented the first 3 works from a collection created by 3D artist Umberto Daina, Art Director of Mirror.
Mirror presents Viva Technology's interactive concept store, where traditional shopping is mixed with digital. Pinko opens the door to experimentation in the fields of NFT and Metaverse by designing with Mirror an experience that makes buying a unique experience: NFTs open doors to new virtual worlds for the buyer, providing access to communities, exclusive parties, digital and real events.