The Italian brand of women's clothing and accessories Pinko has presented another project that marks the brand's entry into virtual reality. Pinko has released its first NFT collection dedicated to the iconic world of Pinko Love Bags.
The MetaLoveBag collection includes several metaphysical versions of Pinko bags. The collection will be shown on monitors at the brand's flagship stores in Milan and New York. It will also be possible to purchase virtual handbags using a smartphone.
“This is the first collection of its kind that our clients can buy to experience the Pinko metaverse,” says Pietro Negra, CEO and founder of the brand. “Following a period of real excitement, we are seeing some turbulence in the field of digital assets and cryptocurrencies. We see a future where NFTs can be a real element that symbolizes a sense of belonging to a brand.” Three of the twelve unique pieces were presented at the Vivatech exhibition in Paris, but none of them were sold to the general public. By purchasing one of the iconic MetaLoveBags from the first collection, early buyers will have the opportunity to become a founding member of the Pinko community and be able to co-create future Metaverse collections with the brand.
The benefits of buying today also include early access to the brand's future NFT releases, an exclusive VIC (Very Important Customer) role in the Pinko community scheduled to launch in 2023, and special offers through sales and private events.
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