In the rainiest and slushiest city of Russia, St. Petersburg, a project was launched to produce raincoats for shoes. The so-called ponchas are boot-covers made of silicone polyester, which are worn over the shoes and protect it from water and dirt no worse than galoshes.
The advantages of ponchas over galoshes are that ponches, in the folded version, take up very little space and are convenient to carry with you. In addition, bright multi-colored ponches made of durable synthetic material look quite attractive, and due to the presence of a high shaft (about a third of the leg) they cover a larger space and provide more serious protection for both shoes and clothing - trousers or tights. Donuts are suitable for both men and women, the size range is from 37 to 48 size. The estimated retail price of one pair of donuts in retail is 1290 rubles.
Startups are betting that this analogue of galoshes will be interesting not only from a practical point of view, but also from an aesthetic one. Therefore, they paid enough attention to the development of product design, they are counting on the fact that ponchi will become a fashion accessory.
To start the production of the first batch of ponches, young entrepreneurs from St. Petersburg, Seraphim Korsun, Mikhail Kalinin and Alexander Blokhin, need about 500 thousand rubles, which they are trying to collect through the crowdfunding platform boomstater.ru.
The fundraising company started on boomstater.ru in December 2017. For sponsors of the project, the startup offers discounts on the purchase of ponches. At the moment, the startup managed to collect about 103 thousand rubles, which will be used to issue 200 pairs of “sponsor” ponchos.
The ideologist and founder of the project, Aleksnadr Blokhin, formerly a digital manager of Tele2, is also the founder of the gift service “Wow, VAZ!” And the owner of the Skydive2 skydiving equipment online store.
Online crowdfunding platforms like boomstatrer.ru, which offer the possibility of collective financing of a project based on voluntary contributions, are often a chance for young entrepreneurs to simply express themselves and attract investor interest.
From the search for funds on the crowdfunding platform, the project of the young businessman Yevgeny Raikov, who had planned to revive the Soviet brand Two Balls sneakers, started at the time. According to Raikov, he failed to raise the required amount through crowdfunding, however, media support allowed him to attract the interest of a wide audience, and ultimately to find an investor for its implementation.