Space in short supply
Krasnodar has become the Russian leader in the provision of shopping center space, almost twice ahead of Moscow and St. Petersburg, according to experts from the industry analytical agency Infoline, who conducted a census of shopping centers in Russia. So, for 1000 inhabitants in Krasnodar there are 1527,6 sq. m of shopping center area, while for 1000 Muscovites - only 826 sq. m, Petersburgers - 795,5 sq. m.
Yekaterinburg is among the leaders with 1149,2 sq. m per 1000 inhabitants, Ufa - from 1032 sq. m. The outsiders of the rating were the cities in which there are less than 1000 square meters per 300 inhabitants. m of retail space in high-quality shopping centers are Novokuznetsk, Khabarovsk, Stavropol and Naberezhnye Chelny.
A year ago, the Department of Trade and Services of the city of Moscow prepared the "Concept for the development of retail and wholesale trade in Moscow", from which it followed that in Moscow there are 1000 square meters per 695 inhabitants. m of retail space, while in Europe the average is 1500 sq. m.
The development of the retail real estate market in the regions is one of the main trends in recent years. And if before the crisis developers paid attention to cities with a population of one million (retail parks were announced in Nizhny Novgorod, Chelyabinsk, Krasnodar, Tomsk), now the focus of development is shifting to small cities, experts from the consulting company Colliers International note. Now there is an increased demand for regional projects by retailers, according to their research on the retail real estate market. This is due to an improvement in the macroeconomic situation and an increase in effective demand, and the lack of new sites for the construction of shopping centers in Moscow is giving impetus to the development of the retail real estate market in regional cities, according to the Colliers study.
In the first quarter of 2012, nine shopping centers with a total area of 376 sq. M were opened in Russia. m, of which only two are in Moscow, and seven with an area of 200 sq. m - in Volgograd, Krasnodar, St. Petersburg, Ufa, Kaluga, Balakov and Saratov. By the end of the year, more than 330 shopping centers with a total area of over 000 million square meters will appear in the country. m, and only 40% of them will be in million-plus cities, according to the Colliers study.
“The construction of new shopping centers is playing a key role in attracting international retailers to emerging markets,” CBRE consultants say. Moscow, according to them, is one of the five most attractive cities in the world for the development of international retailers. At the end of 2011, the Russian capital ranked fourth in the ranking of cities in terms of the number of international brands represented (43,2% of retailers), rising from the sixth place it occupied a year earlier, according to CBRE (based on a survey of 326 international retailers in 73 countries of the world). London tops the ranking (55,5% of retailers), followed by Dubai (53,8%) and New York (43,9%).
Following the results of 2011, the position of not only the capital, but also Russia as a whole strengthened. In the ranking of countries that are a priority for the development of international retailers, Russia has risen one point compared to last year (44,5% of retailers). The first place is stably held by Great Britain (56,7%), the second place is taken by the United Arab Emirates (53,1%), followed by the USA (50,3%), Spain (47,2%) and China (47,2%).
Most actively, according to CBRE, shopping centers are being built in China, four cities of which are among the five leaders in terms of the number of centers built. Shenyang (over 1 million square meters in six shopping centers) and Wuhan (0,75 million square meters in seven centers) became leaders by a wide margin, Vedomosti writes.
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