Giant Ecco shoe travels across Russia
12.08.2014 4519

Giant Ecco shoe travels across Russia

Ecco launched a giant seven-meter shoe into the Permian sky. An unusual advertising campaign was timed to coincide with the opening of a new Danish brand store, Ecco, in the Semya shopping and entertainment center.

The design of the aerostat is stylized as a model of the ECCO Alona low shoes, which became a hit of the 2014 spring-summer collection thanks to the bright combination of a blue top and an orange sole.

The huge balloon attracted the attention of representatives of the Russian Book of Records. To measure the parameters of the record, the chief expert of "Kniga" Leonid Senatorov flew to Perm.

The launch of the flying boot in the Perm Territory, between Europe and Asia, was a symbolic start to the summer trip through the regions of the opening of new ECCO brand stores in the country.

Voronezh was the next city to meet the giant balloon. The launch of the air boot on July 27, 2014 marked the opening of the Ecco brand store in the fashionable shopping and entertainment center Chizhova Gallery.

From August 8 to August 10, the Eco air boot will decorate the Eco holiday in Lipetsk, in the Europe shopping and entertainment center, then go to the Volga region, and will complete its tour in the capital in September.

Ecco launched a giant seven-meter shoe into the Permian sky.  
5
1
Rating

Latest News

Summer trend – mesh, pearls and floral patterns in shoes

Bright mesh mules and ballet shoes embroidered with beaded flowers have returned to the collections of premium brands and shoe brands in the mass market segment for the Summer '24 season. On TikTok, you can find more than 13,5 million posts related to the term “Chinese...
18.06.2024 109

Birkenstock presented the “Eternal Sunshine” collection

The German shoe brand Birkenstock releases a collection called “Eternal Sunshine” (translated from English: “Eternal Sunshine”). Inspired by the energy of Los Angeles, it features sandals and the brand's signature cork mules...
18.06.2024 185

Munz Group launches multi-brand chain Salamander Store

The first multi-brand Salamander Store opened in Moscow, in the Kuntsevo Plaza shopping center. In addition to Salamander shoes, the retail assortment includes clothing and accessories, household goods, leathercare cosmetics, related products and shoes of such brands...
17.06.2024 219

Adidas Superstar sneakers transformed into dress shoes

The popular Adidas Superstar sneaker model has undergone a radical rethink. In the history of this couple over the 55 years of existence, there have been various transformations, but this time in the collaboration of Adidas with the Chinese street fashion brand Clot, the result was the most...
17.06.2024 320

Clarks parent company reports full-year net loss

The parent company of British shoe retailer Clarks suffered a net loss of £2023 million (€32,1 million) in 38,1, despite overall revenue growth. The results reflect weak demand: cautious consumers face high...
17.06.2024 282
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning