Ecco launched a giant seven-meter shoe into the Permian sky. An unusual advertising campaign was timed to coincide with the opening of a new Danish brand store, Ecco, in the Semya shopping and entertainment center.
The design of the aerostat is stylized as a model of the ECCO Alona low shoes, which became a hit of the 2014 spring-summer collection thanks to the bright combination of a blue top and an orange sole.
The huge balloon attracted the attention of representatives of the Russian Book of Records. To measure the parameters of the record, the chief expert of "Kniga" Leonid Senatorov flew to Perm.
The launch of the flying boot in the Perm Territory, between Europe and Asia, was a symbolic start to the summer trip through the regions of the opening of new ECCO brand stores in the country.
Voronezh was the next city to meet the giant balloon. The launch of the air boot on July 27, 2014 marked the opening of the Ecco brand store in the fashionable shopping and entertainment center Chizhova Gallery.
From August 8 to August 10, the Eco air boot will decorate the Eco holiday in Lipetsk, in the Europe shopping and entertainment center, then go to the Volga region, and will complete its tour in the capital in September.