FSUE Russian Post plans to create an online trading platform that will become the Russian analogue of eBay and Amazon. The idea is to organize a distance selling portal for many Russian stores, while Russian Post can take over its development and promotion and earn commissions on sales, thus compensating for the decline in revenues from the traditional postal business.
“Russian Post plans to develop the idea of a marketplace to connect a client on the one hand and a manufacturer or seller on the other. This will become a logical synergy for the postal business, ”FSUE representative Irina Kirezova told Kommersant.
So far, the Biglion online store has become the first partner of Russian Post. As part of the project launched on November 1, people will be able to order electronics, household goods, cosmetics, accessories in festive packaging for the winter holidays with delivery in Russia. Orders are accepted on the website 2015.russianpost.ru, as well as in post offices through printed catalogs. Selected goods are delivered from the Biglion warehouse to the automated sorting center of Russian Post in Podolsk, bypassing the processing stage in post offices, which reduces the time of their delivery.
The terms of cooperation were not disclosed, but it is known that Biglion assumed all the costs of the project, which included the design and production of catalogs, the development of software and an online platform, order picking and preferred preparation of shipments. According to Oleg Savtsov, one of the founders of Biglion, cooperation with Russian Post is interesting because it allows attracting an audience that does not have access to the Internet.
There is information that the Russian Post was also negotiating with a number of other large Russian online stores, which refused the offer, considering it economically unprofitable.