Soho
Under attack
29.06.2012 2890

Under attack

Sneakers came under antitrust strike

German supervisor to check why Nike, Adidas and Asics shy away from online stores

The German competition authority has launched an investigation into the largest manufacturers of sportswear and shoes Nike, Adidas and Asics, who refuse to sell their products in online stores such as Amazon.com and eBay.

Manufacturers themselves do not hide this, arguing that buyers should be served in stores by special consultants. “We want to make sure that our products are sold only by specialized retailers with the necessary education and knowledge,” explains Adidas CEO Herbert Heiner. “Lately we've been getting a lot of complaints like“ your sneakers didn't make us faster ”.

With Nike, the situation is similar: in Europe, the company’s products are allowed to be sold only to authorized sellers, which do not include Amazon.com and eBay.

Customer dissatisfaction with the policies pursued by sports brands does not boil down to their retail business alone. Last year, a scandal erupted over advertising Reebook EasyTone sneakers (brand owned by Adidas). It was reported that when wearing tonic sneakers, the muscles of the buttocks and legs are strengthened (28% is better compared to ordinary shoes). However, in practice, it turned out that the numbers voiced in the advertisement during the Reebok check could not be documented. Moreover, on some people, shoes had a harmful effect. According to the results of the proceedings, the Federal Trade Commission (FTC) announced that Reebok is ready to pay $ 25 million in the settlement of claims for unfair advertising of sports tonic shoes, writes sostav.ru.

In 2011, Adidas profit increased by 18% to 671 million euros and was the highest ever in the company's history. Nike recorded profit growth at 12% to $ 2,13 billion.

Sneakers hit an antitrust strike. German supervisor will check why Nike, Adidas and Asics are shunning online stores. The German antitrust authority has launched an investigation into ...
5
1
Rating

Latest News

Paco Rabann dies at 88 in France

A Spanish-born designer whose style has become synonymous with space age aesthetics, Paco Raban has passed away at the age of 88 during…
04.02.2023 329

One of the founders of the National Shoe Union Sergey Prytkov passed away

Sergei Prytkov, one of the founders of the National Shoe Union (NOBS), an industry organization that brings together manufacturers, suppliers and sellers of footwear, passed away at the age of 66 ...
03.02.2023 178

Tiffany and Nike Unveil Joint Air Force Capsule

The result of the Tiffany-Nike collaboration was briefly kept under wraps with the Nike Air Force 1 in black suede with Nike's signature comma in Tiffany Blue. From the jewelry brand of shoes also got placed on the heel of sneakers ...
03.02.2023 435

Architectural shoe brand Nicholas Kirkwood is shutting down

British designer Nicholas Kirkwood has taken the decision to shut down his eponymous shoe brand after 18 years of development. Founded in 2005, Nicholas Kirkwood is a luxury brand known for its innovative and architectural…
02.02.2023 332

Ferragamo reports revenue growth in 2022

Italian luxury group Salvatore Ferragamo reports sales growth in 2022 in all regions except Asia-Pacific, where growth slowed due to quarantine measures related to the spread of…
01.02.2023 316
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning