shoesstar
Under attack
29.06.2012 1646

Under attack

Sneakers came under antitrust strike

German supervisor to check why Nike, Adidas and Asics shy away from online stores

The German competition authority has launched an investigation into the largest manufacturers of sportswear and shoes Nike, Adidas and Asics, who refuse to sell their products in online stores such as Amazon.com and eBay.

Manufacturers themselves do not hide this, arguing that buyers should be served by special consultants in stores. “We want to make sure that our products are sold only by specialized retailers with the necessary education and knowledge,” explains Adidas CEO Herbert Heiner. - Recently, we have been receiving a lot of complaints from the series “Your sneakers did not make us faster.”

With Nike, the situation is similar: in Europe, the company’s products are allowed to be sold only to authorized sellers, which do not include Amazon.com and eBay.

Customer dissatisfaction with the policies pursued by sports brands does not boil down to their retail business alone. Last year, a scandal erupted over advertising Reebook EasyTone sneakers (brand owned by Adidas). It was reported that when wearing tonic sneakers, the muscles of the buttocks and legs are strengthened (28% is better compared to ordinary shoes). However, in practice, it turned out that the numbers voiced in the advertisement during the Reebok check could not be documented. Moreover, on some people, shoes had a harmful effect. According to the results of the proceedings, the Federal Trade Commission (FTC) announced that Reebok is ready to pay $ 25 million in the settlement of claims for unfair advertising of sports tonic shoes, writes sostav.ru.

In 2011, Adidas profit increased by 18% to 671 million euros and was the highest ever in the company's history. Nike recorded profit growth at 12% to $ 2,13 billion.

Sneakers hit an antitrust strike. German supervisor will check why Nike, Adidas and Asics are shunning online stores. The German antitrust authority has launched an investigation into ...
5
1
Rating
Midinblu

Latest News

Opteka presents the current collection of Berkemann orthopedic shoes.

Opteka, a retail chain of orthopedic footwear, proposes to spend a new season under the slogan "Enter your comfort zone!" and presents the collection of the Berkemann orthopedic footwear brand fall-winter 2020/21.
02.10.2020 2

Reebok launches first plant-based running shoe

On October 1, Reebok unveiled the first ever running shoe made entirely from plant materials. The model is called the Reebok Forever Floatride GROW, it is an updated version of the Forever Floatride sneaker ...
02.10.2020 17

The starry sky is the main theme in the design of the Skandia children's collection autumn-winter 2020-2021

The Italian brand Skandia has released a new collection of footwear for children and teenagers fall-winter 2020-2021. The Italian brand Skandia has released a new collection of footwear for children and teenagers fall-winter 2020-2021. Stars, flowers and splashes of watercolors decorate ...
01.10.2020 230

Crocs has released a collaboration with Puerto Rican rapper Bad Bunny

The American brand of clogs Crocs presents a collaboration with the Latin American superstar Bad Bunny. The classic Bad Bunny X Crocs clogs are detailed with jibbits that glow in the dark.
30.09.2020 166

Vagabond Shoemakers launched an online store in Russia

The Swedish shoe brand Vagabond Shoemakers announced the launch of an official online store in Russia. On the website vagabond.com, it became possible to place an order with delivery to any Russian region.
30.09.2020 182
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning