Under attack
Sneakers came under antitrust strike
German supervisor to check why Nike, Adidas and Asics shy away from online stores
The German competition authority has launched an investigation into the largest manufacturers of sportswear and shoes Nike, Adidas and Asics, who refuse to sell their products in online stores such as Amazon.com and eBay.
Manufacturers themselves do not hide this, arguing that buyers should be served in stores by special consultants. “We want to make sure that our products are sold only by specialized retailers with the necessary education and knowledge,” explains Adidas CEO Herbert Heiner. “Lately we've been getting a lot of complaints like“ your sneakers didn't make us faster ”.
With Nike, the situation is similar: in Europe, the company’s products are allowed to be sold only to authorized sellers, which do not include Amazon.com and eBay.
Customer dissatisfaction with the policies pursued by sports brands does not boil down to their retail business alone. Last year, a scandal erupted over advertising Reebook EasyTone sneakers (brand owned by Adidas). It was reported that when wearing tonic sneakers, the muscles of the buttocks and legs are strengthened (28% is better compared to ordinary shoes). However, in practice, it turned out that the numbers voiced in the advertisement during the Reebok check could not be documented. Moreover, on some people, shoes had a harmful effect. According to the results of the proceedings, the Federal Trade Commission (FTC) announced that Reebok is ready to pay $ 25 million in the settlement of claims for unfair advertising of sports tonic shoes, writes sostav.ru.
In 2011, Adidas profit increased by 18% to 671 million euros and was the highest ever in the company's history. Nike recorded profit growth at 12% to $ 2,13 billion.
Sneakers hit an antitrust strike. German supervisor will check why Nike, Adidas and Asics are shunning online stores. The German antitrust authority has launched an investigation into ...
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Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
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Euro Shoes@CAF will be held in Almaty from March 10 to 12
Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is already being held for the fourth season in cooperation with the largest Russian international shoe exhibition Euro Shoes.
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Shoe factories in Russia are closing one after another
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Sales through marketplaces. Growth points and pitfalls
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Trade equipment in a modern shoe and accessories store
For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
Current techniques in lighting a shoe store
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How to differentiate yourself from competitors and earn more?
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We are waiting for you at the Euro Shoes exhibition on August 26-29
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
