Rieker
Next Generation Chooses Brand
08.06.2011 1911

Next Generation Chooses Brand

The young generation of 18-24 years, tomorrow's consumers are increasingly choosing a pragmatic and rational model of behavior. They grew up in an era of economic and political change, found a period of crisis and witnessed the beginning of the era of digital technology. A Reset Generation study by Initiative showed that young people are ready to buy only reliable and trusted brands, with good value for money.

Unlike their peers from other countries, Russian youth are more mature: most of them work, they better understand the importance of higher education. And if in the world youth prefers intangible goods, then in Russia material attributes such as designer clothes, cars and travel remain attributes that testify to success.

In answer to the question of what qualities distinguish a good brand, the Russian and foreign audiences were in solidarity - price / quality, trust and reliability are in the first place, displacing fame, recognition and popularity that have been prioritized until recently. In addition, the communicative activity of young consumers with the brand is quite high - 60% of the respondents in the world and 80% in Russia interact with the brand in one way or another, writes fashionunited.ru

The young generation of 18-24 years, tomorrow's consumers are increasingly choosing a pragmatic and rational model of behavior.
5
1
Rating
Midinblu

Latest News

Lego and Adidas ZX 8000 collaboration released

The sneaker, inspired by Lego bricks, will be out this week. The imminent exit of the collaboration with Lego Adidas announced on his blog on Instagram.
23.09.2020 25

In terms of Paris Fashion Week - 19 fashion shows

Paris Fashion Week runs from 28 September to 6 October. The event plan includes 19 fashion shows, including Dior, Hermès, Chanel and Louis Vuitton, as well as a number of presentations, despite the renewed increase in ...
21.09.2020 202

Wildberries entered the Ukrainian market

Online retailer Wildberries has started selling in Ukraine. The order of goods is carried out in the wildberries.ua online store, as well as through the iOS mobile application. In the near future, the possibility of ordering through ...
21.09.2020 184

Three new mules will be released in collaboration between UGG and Molly Goddard

British fashion designer Molly Goddard announced her collaboration with UGG during the presentation of her Spring 2021 collection at London Fashion Week. Colorful and innovative, the shoe collection combines UGG heritage with Molly Goddard's flamboyant playful style, ...
21.09.2020 168

The first MICAM day in Milan is a reflection of the situation on the global fashion market

The largest international exhibition of footwear MICAM, which will run from 20 to 23 September, has started in Milan. This exhibition is the 90th in a row, and the first in the history of the event, which is held in such a truncated format.
21.09.2020 417
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning