The start of sales in the US of the widely publicized new Nike sneaker model was accompanied by riots. Shoppers, who had been waiting for the opening of stores on Friday morning for several hours, rushed into the fray to be the first to get the treasured pair of shoes. In a number of places I had to call the police.
In a suburb of Seattle, Washington, law enforcement officers were able to calm down about twenty raging admirers of the famous brand with pepper gas alone. One of them hit a policeman, and now he faces a prison term. “These were not decent buyers, but an uncontrollable and aggressive crowd,” a police spokesman said. In Lithonia, Georgia, the public dropped the store doors. In Stockton, California, robbers mistakenly attacked a passerby, deciding that he was carrying a pair of sneakers he had just bought. Riots in stores in North Carolina, Michigan, Nebraska, and Indiana have been reported, with no comments from Nike representatives yet.
The new Air Jordan 11 Retro Concords is a retro version of the classic black and white Air Jordan sneakers. Many buyers say that they are not going to wear them, but are acquiring them for the collection. The company valued its product at 180 dollars, but on the eBay portal it is already offered at 605 dollars. Nike’s very expensive sports shoes, mainly produced at enterprises in Southeast Asia, have been a cult icon for several decades in the United States, especially among African-American youth. In the early 1990s, walking in Nike sneakers was considered unsafe: victim of robbers and return home barefoot. This was reported by the Russian news service BBC.