GC Detsky Mir donated 1,5 tons of textile waste for recycling
Over the past three months, Detsky Mir Group has transferred for recycling 1,5 tons of footwear and textile waste, which were collected as a result of the Detsky Mir retail campaign “New life for unwanted clothes and shoes with benefits for you”. The company is holding this action together with the Dmitrovsky RTI plant, the largest waste processing plant in Russia.
Nearly 4 people took part in the action. The chain's customers donated clothes and shoes they didn't need to special containers located in Detsky Mir stores and received a 15% discount on the purchase of new items. The company's press release notes that Detsky Mir's buyers most often donated "second layer" children's clothing for recycling, and purchased items from new collections with the discount received.
In addition to waste from shoe and textile production, Detsky Mir also transfers plastic hangers to the Dmitrovsky plant for further processing. This area is an internal project of Detsky Mir, which is aimed at protecting the environment, economical consumption of natural resources, waste disposal and environmentally friendly methods of processing product packaging elements. For three months, Detsky Mir prevented more than 1 ton of plastic products from entering landfills.
From the recycled materials obtained, the Dmitrov Plant produces textile cord, textile trimmings and rags, which, in turn, are used to manufacture raw materials for various sports equipment, heat-insulating material for sandwich panels, and a reinforcing component for the production of concrete and asphalt concrete structures.
“Today, Detsky Mir stores are an excellent alternative for those who are accustomed to responsible consumption and who regularly donate unwanted clothes to special containers located in popular and well-known clothing stores. To date, 112 retail outlets of the Detsky Mir chain in Moscow and the region accept used clothing and footwear from buyers for further processing. This is not only a great opportunity to get rid of unnecessary things without harm to nature, but also to get a discount when choosing new things for the children's wardrobe,” says Natalia Rychkova, Head of the Department for External Communications at Detsky Mir Group.
Over the past three months, Detsky Mir Group has transferred for recycling 1,5 tons of footwear and textile waste, which were collected as a result of the campaign “New life for unnecessary…
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