Watcom recorded another decrease in consumer traffic in Moscow shopping centers. In the second half of July, the index reflecting traffic density and the number of visitors in the 90 shopping centers of the city decreased by 6-7% compared to the same period of the 2014 year. And in a mall of medium size with a leasable area of 40-80 thousand square meters. m the index fell by 14% year-on-year in the 29 week and by 17% in the 30 week. In small shopping centers, the outflow of customers amounted to 2%. In comparison with shopping centers of large and medium sizes, this is the smallest indicator.
The fall in traffic occurred against the backdrop of a weakening ruble, when on July 21 the dollar went up to 60 rubles. Watcom president Roman Skorokhodov attributes the decline in attendance at metropolitan shopping centers to the devaluation of the Russian currency.
As Y-Consulting CEO Darya Yadernaya explains, the slowdown in traffic that has been noticeable in the last two weeks in clothing, footwear, and accessories stores is associated with a new wave of cuts in the market - many companies have summed up half-year results and decided to cut costs.
Retailers hope for relative stabilization before the start of the school year. However, the recovery will still not be as noticeable as last year, experts predict.