Shopping on online trading platforms is gaining popularity in the regions
Online shopping, which has long become a common thing in Moscow and St. Petersburg, is now rapidly gaining popularity in the regions of Russia. According to Molotok.Ru, the latter account for a significant part of the monthly turnover of the online trading platform - 55%, the remaining 45% cover the two capitals.
Residents of 189 cities of Russia are actively shopping at Molotok.ru: from the westernmost point of Russia - Kaliningrad to the easternmost - Anadyri.
“Last year, we noticed that the behavior of our users from the regions has changed,” says Andrey Filatov, head of the marketing department. - Now, when they visit the site, they are more tuned in to buy - this is evidenced by the fact that the number of visits in the regions slightly decreased, while the number of purchases, on the contrary, increased by 23%. That is, earlier our clients have already had time to carefully familiarize themselves with the capabilities of the trading platform, and today they act on the principle of “came, saw, bought”.
The most active users of Molotok.ru were Yekaterinburg residents who made more than 165 000 purchases in the last three months, in second place - residents of Rostov-on-Don - 139 000 of orders placed. A little less - 133 000 times - users from Nizhny Novgorod visited the trading floor.
But the most active sellers live in the Sverdlovsk and Rostov regions, which over the past three months have concluded approximately 19 000 transactions. The Chelyabinsk region with 15 000 perfect sales for the same period also entered the top three.
On average, they spend the most on Molotok.Ru in Veliky Novgorod - 1 193 rubles. The leader is followed by Nizhny Novgorod and the region - Nizhny Novgorod residents are ready to give an average of 944 rubles for an attractive lot. In third place is Samara, whose inhabitants spend an average of 798 rubles. for the purchase.
Residents of Yekaterinburg have recently been active in the product category “Art and Antiques”, residents of Chelyabinsk - in the categories “Books”, “Music and Films”, the Krasnoyarsk Territory was the largest adherent of a healthy lifestyle and healthy entertainment - he became the leader in the categories "Sports and tourism." In Tatarstan, they were more often interested in offers related to household appliances, in Samara, with goods for home and summer cottages, and in Novosibirsk, with cars and spare parts. Residents of Rostov-on-Don most often bought goods from the categories “Collectibles”, “Watches and Jewelry”, “Holidays and Gifts”, as well as computer, photo and video equipment, optics, clothes, shoes and accessories,
Online purchases, which have long been commonplace in Moscow and St. Petersburg, are now rapidly gaining popularity in the regions of Russia. According to Molotok.ru, the share of the latter ...
Shoe designer Bruno Frisoni relaunches his own brand
In Paris, a new collection of the Bruno Frisoni brand for women was presented. The launch of the collection marks the return of the Bruno Frisoni brand to the fashion world. Frisoni launched his own brand back in 2000, but was forced to close ... 05.07.2022 58
In Germany, there is a decrease in consumer activity in fashion retail
Despite the lifting of coronavirus restrictions in February, Germany has seen a downward trend in the retail sales index in the categories of textiles, clothing and footwear, writes Worldfootwear.com. Negative impact on consumer activity… 05.07.2022 75
Aizel suspends work in Russia
The Russian online store of luxury fashion brands Aizel is forced to suspend its work in Russia due to logistics problems that appeared with the introduction of anti-Russian sanctions, The Blueprint writes in its telegram channel with… 04.07.2022 75
Alexander Rogov became the face of the Ozon advertising campaign in the fashion category
After participating in an advertising campaign for the Russian shoe chain Kari this spring, stylist and TV presenter Alexander Rogov will appear in an Ozon advertisement. As part of cooperation with Ozon, he will take part in federal advertising campaigns, SMM integrations, in… 04.07.2022 152
Hundreds of Russian brands took part in Moscow Fashion Week
The Moscow Fashion Week has come to an end, bringing together hundreds of Russian brands. For seven days, more than 450 designers presented their collections at several iconic venues in the capital - Zaryadye, VDNKh, Tverskaya Square, GUM, on the square ... 01.07.2022 281
Italian shoe industry turns to government for help
Anti-Russian sanctions hit hard on shoe manufacturers in Italy. Italian manufacturers are struggling with high inventory levels. Assocalzaturifici renews its appeal to the Italian government for help.
Italian handbag brand Furla launches a minimalist and sustainable collection
Minimalism has become the main theme of the design of the new line of bags by the Italian brand Furla “Furla Linea Futura”. The austere design is offset by a variety of color palette, which features 11 cheerful shades that are best suited for the summer season.
Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
American skateboarding shoe and clothing brand Vans has released a collaboration with Sailor Moon. Photos of the Sailor Moon x Vans Authentic and Sk8-Hi models have already appeared online, the shoes themselves will be on sale from June 10th.
What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, corns, corns, irritation, rubbing of the heels and delicate leather on the fingers and soles of the feet are all typical summer complaints. You can avoid or reduce them if you use preventive insoles for shoes and other “supportive” orthopedics, the demand for which traditionally increases in the warm season. Yulia Belkina, expert, representative of SIOUX, Semler, BNS brands in Russia, tells in an interview with SR about why insoles and other similar items should be in the assortment of a shoe store, what items to form it from, what and how to offer customers in the summer.
The balance in the market will be determined by the availability of shoes
Vladimir Denisenko, General Director of the Russian shoe company Unichel, talks about the new market situation, the prospects for import substitution in the industry and the future of Russian shoemakersEconomic conditions have changed radically in recent months, but the full realization of the new reality will come later. For the time being, something continues to be done by inertia, on the basis of old stocks of components and materials, and production plans, current business tasks have not been canceled. Operational activities do not provide an opportunity to immerse ourselves in reflections on the uncertainty in which we find ourselves. About how much retail prices for shoes will grow, whether Russian manufacturers will be able to replace imported components and materials for shoes, what is dangerous for shoe companies parallel imports, about adjusting development plans, in an exclusive interview with SR, said the CEO of the Russian shoe company Unichel Vladimir DENISENKO.
Iranian brands of shoes, leather goods and clothing are ready to enter the Russian market
The Russian Council of Shopping Centers (RSTC) met with Iranian business representatives at the Iranian Embassy. The topic of the meeting was the intention of Iranian companies producing clothing, footwear, leather products to present their goods and brands on the Russian market. According to RSTC, due to the need to resolve a number of organizational issues, the process of bringing Iranian brands to Russia may take up to three years, TASS writes.
OR Group failed to fulfill obligations on early redemption of bonds
OR Group, formerly known as Obuv Rossii, was unable to fulfill its obligations for the early redemption of series 001P-01 bonds at the request of their owners, RBC writes, citing a company message.
Nike x Jacquemus Collaboration Released
Nike is celebrating its XNUMXth anniversary with a collaboration with French fashion brand Jacquemus. In addition to women's sportswear, the collection will also feature a reimagining of the iconic Nike Humara sneaker by French designer Simon Porte Jacquemus.
5 trendy bags of Italian brands for this spring
The fashion market in Russia froze, realizing the new economic reality, but despite the fact that we have to say goodbye to some brands, the offer of shoes and accessories in our retail is still diverse, and our consumer still appreciates Italian design and Italian quality. Shoes Report presented in the review five trendy bags of Italian brands for the spring-summer 2022 season, which can now be purchased in Russian retail and online stores.
Knowledge useful for shoe sellers about the features of sports models, the physiology of the feet and the biomechanics of walking
Sports shoes have ruled the ball for more than one season and make up at least half of the assortment of a retail shoe store. Models differ not only in style, color or color palette, decor, textures, but also in purpose: shoes for running, fitness, tennis, jogging and Nordic walking, casual sneakers or sneakers, shoes for hiking and active movement through the forests - in the mountains, for a wide or problematic foot ... How can a person without special education navigate all this variety of models, and what salespeople in stores must know in order to competently advise a client and help him choose exactly the pair that is necessary for his needs and features of his feet? We understand in this article.
World Footwear Yearbook: Russian footwear market statistics for 2020
The analytical bulletin of APICCAPS, the Portuguese Association of Manufacturers of Footwear Components and Leather Products, World Footwear Yearbook has published a report on the Russian footwear market at the time of 2020. Despite the fact that many major changes are currently taking place in the economy of our country, the analytics remain relevant, Shoes Report provides the bulk of the material presented on the Worldfootwear.com website.
Shoes mixed with clothing and decor
Shoe manufacturers and retailers are increasingly bringing new lines to the market - clothing and accessoriesGlobalism and the general trend for the total look are capturing more and more fashion companies. And now shoemakers are bringing to the market lines of clothing and home accessories, including dishes, and dressers are introducing shoe lines. There is nothing strange and contrary to market realities here: a diverse assortment binds customers and gives them the opportunity to completely create and purchase their wardrobe in one store, from one brand. This allows buyers to significantly save time and effort (and often money), and sellers to increase sales volumes, increase the average check and satisfy the needs of their target audience. We present a small overview of "non-core" new products.
Soft manufacturability, convenient transformation. Key trends and innovations in athletic footwear
In this long article, Galina Kravchenko /@galina_kravchenko79, FCG Assortment Director /@FCGMEDIA and Head of Trend Analytics at FCG/FashionSnoops, talks about the key innovations and trends in sportswear for the SS22 season, highlighted by the FASHIONSNOOPS.COM trend bureau.
The dream Team. Sales Growth Factors in a Shoe Store
The personnel issue is one of the most acute in shoe retail. A good seller is difficult to find at first, to recognize among other candidates, and then it is difficult to keep in the company. SR expert and permanent speaker of the Euro Shoes business program Maria Gerasimenko shares her knowledge in the field of recruitment for a retail store, talks about the role of a manager in the rapid adaptation of new employees and their motivation, and also gives a recipe for a quick increase in sales and the role of sellers in this process.
Global Fashion Group suspends investment in Lamoda
Global Fashion Group, which owns the Lamoda online fashion marketplace, which operates in Russia, Ukraine, Kazakhstan and Belarus, announced a freeze on all investments in the development of this project.
The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
Manufacturers from Germany, Italy, Spain, Turkey and other European countries will present their spring-summer 2022 collections to Russian buyers for wholesale orders. The exposition of German companies will occupy a separate pavilion in the same style.
Japanese brand of massage shoes Kenkoh enters the Russian market
Japanese massage shoe brand Kenkoh has announced plans to launch a franchise project in Russia. With the development of the project, Russian consumers will be able to access a wide range of Kenkoh therapeutic sandals - by far the most fashionable therapeutic footwear. Kenkoh shoes are very popular in America, Europe and the Middle East, and recently the company entered the Indian market. Kenkoh plans to conquer the Russian market - to cover all major cities of the country.
Turkish concern Flo introduces 5 brands of footwear to the Russian market
The appearance of the stand of the American brand US Polo Assn at the August exhibition of Euro Shoes Premiere Collection in Moscow. marked a new round in the development of a popular brand of clothing and footwear on the Russian market. This year the holder of the license for the production of shoes US Polo Assn. a large Turkish manufacturing concern Flo decided to independently enter Russia and introduce 5 key footwear brands from its portfolio on our market. Shoes Report talked about plans for the development of a Turkish company in our market with Alexey Davydov, Commercial Director of Flo's representative office in Russia.
AXA SHOES presents innovative and very comfortable indoor shoes from Italy
Who among us has not looked for comfortable indoor shoes? Household slippers that would fit on the leg, did not sting, did not rub, it is very difficult to find. And those who have found the slippers of their dreams for themselves can consider themselves to be truly lucky! We propose to change the statistics and increase the number of lucky people per square kilometer of our country exponentially.And all because we have what you are looking for and so rarely find. These are your dream sneakers!
We bring to your attention the Italian home slippers AXA SHOES.
The Tamaris Experience
The independent entry of a foreign brand into the Russian market is always associated with certain risks and pitfalls, which not everyone knows about. Omitting the bureaucratic and legal intricacies of discoveries, the main one is the risk of delay in equipment deliveries, difficulties in construction control and other problems. In this article, we would like to reveal the topic of why it is profitable for a foreign brand to open with the participation of a local equipment supplier.
The Euro Shoes premiere collection exhibition of footwear brought together the participants of the footwear market again
The exhibition of footwear of European brands Euro Shoes Premiere Collection, which took place in Moscow last week, became a landmark event in the Russian footwear market. During the work of Euro Shoes - from 24 to 27 August, the event was attended by more than 4000 people. The exhibition featured 270 brands from 9 European countries.
EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER
The two leading European fashion exhibitions will be held on February 21-24, 2022 at the main exhibition site in Russia - the Expocentre. The organizers of the two largest international professional business platforms in Russia, Eastern Europe and Central Asia - the wholesale exhibition of shoes, bags and accessories EURO SHOES premiere collection and the exhibition of fashion clothes and accessories CPM - Collection Première Moscow - have come to a partnership agreement to hold events in 2022 in one and the same dates and on a single site. According to the agreements, the upcoming Euro Shoes season will be held within the CPM global exhibition platform.
Rieker update
The new Rieker Evolution capsule collection will be presented at the next Euro Shoes premiere collection, which will be held from 24 to 27 August.In the new season, the popular brand of comfortable shoes Riker presented the capsule collection #RiekerEvolution - a modern and high-tech line of sports-style shoes for everyday wear. Models from the new collection are designed for a mobile lifestyle and meet the ever-growing needs of customers for comfortable and stylish everyday shoes.
<br>
Turkish brands Liba Shoes and GUERO on EURO SHOES
Turkish brands Liba Shoes and GUERO will take part in the upcoming Euro Shoes premiere collection on August 24-27 at the Main Stage.
TRIEN shoes at EuroShoes.Market
Our wholesale marketplace is constantly updating the assortment, as well as adding new brands of shoes. And this time we are in a hurry to present you the TRIEN brand of casual and sports footwear, which has already become very famous in Russia. Now there are 31 models for ordering on the market, prices are indicated with delivery and VAT included. Minimum lot is 1 box.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
