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Social network users do not target brands
15.07.2013 3188

Social network users do not target brands

According to Imkhonet's survey conducted using Profiling Smart Data technology, more than 30% of social media users do not buy shoes in branded stores. More than 200 thousand site visitors took part in the survey.


It turned out that 15% of VK and Twitter users most often buy sports shoes from Reebok, Adidas or Nike. The same number of Facebook users are more likely to buy practical shoes from Ecco, Carnaby and GEOX. And only less than 3% of respondents buy designer shoes from Gucci, D&G or Prada. Almost a third of social media users consider their earnings to be small, as they do not have enough money even for large household appliances. At the same time, 35% can still afford it, but they do not have enough for a car and an apartment. And only 5% of the respondents can find money for all these things. The wealthiest are Twitter users, 8% of whom can even afford an apartment with a car.

According to Imkhonet's survey conducted using Profiling Smart Data technology, more than 30% of social media users do not buy shoes in branded stores. More than ...
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