As a result of the presentation, which took place from March 7 to March 18, retail buyers purchased seven thousand pairs of Antelope children's shoes.
Mila summed up the results of the presentation of the Antelope brand, which ended on March 18. The total order book turned out to be lower than expected and amounted to one fifth of the real sales volumes in the season.
Alexander Borodin, Managing Director of Mila - Wholesale Shoes, stated that retailers refuse to take risks associated with assortment planning.
“This brand is one of the three leaders. Considering that its real sales volume is about 30-40 thousand pairs per season, the result we received was very surprised. In any case, Mila will not disregard this assortment, take risks and bring Antelope children's shoes to the Urals in bulk, ”he said.
Mila's manager also clarified that the online presentation will continue until the end of 2014, which will allow entrepreneurs to make additional applications.
In the autumn-winter 2014 collection of TM "Antelope" there are about 400 models of footwear from small children to school. The manufacturer paid particular attention to shoes with a membrane, offering a new range of boots and ankle boots.