Antelope's order book totaled 7 thousand pairs
As a result of the presentation, which took place from March 7 to March 18, retail buyers purchased seven thousand pairs of Antelope children's shoes.
Mila summed up the results of the presentation of the Antelope brand, which ended on March 18. The total order book turned out to be lower than expected and amounted to one fifth of the real sales volumes in the season.
Alexander Borodin, Managing Director of Mila - Wholesale Shoes, stated that retailers refuse to take risks associated with assortment planning.
“This brand is one of the three leaders. Considering that its real sales volume is about 30-40 thousand pairs per season, the result we received was very surprised. In any case, Mila will not disregard this assortment, take risks and bring Antelope children's shoes to the Urals in bulk, ”he said.
Mila's manager also clarified that the online presentation will continue until the end of 2014, which will allow entrepreneurs to make additional applications.
In the autumn-winter 2014 collection of TM "Antelope" there are about 400 models of footwear from small children to school. The manufacturer paid particular attention to shoes with a membrane, offering a new range of boots and ankle boots.
As a result of the presentation, which took place from March 7 to March 18, retail buyers purchased seven thousand pairs of children's ...
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The cyclicality of fashion and its impact on the financial results of the fashion business
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Rendez-Vous has relaunched its wholesale business
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Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
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Shoe factories in Russia are closing one after another
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Trade equipment in a modern shoe and accessories store
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How to differentiate yourself from competitors and earn more?
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
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