Portugal will direct 600 million euros to the development of the footwear industry in the next 8 years
The Portuguese Association of Footwear, Components and Leather Goods Manufacturers (APICCAPS) has unveiled a new Strategic Plan for the development of the footwear sector until 2030, writes Worldfootwear.com.
According to the Strategic Plan, investments in the amount of 600 million euros will be directed to improving the skills of workers in the footwear industry; sustainable products and processes; flexibility and responsiveness; to strengthen their presence in the markets. The plan includes 24 measures and 113 specific initiatives aimed at repositioning the Portuguese footwear sector in the international market.
“This plan is more than a vision, it is the sector's commitment to strengthen its international competitiveness and continue to create value for our country,” said APICCAPS President Luis Onofre. The document also describes five flagship projects (Digital Academy, Inclusion and Social Responsibility, Sustainability, Demonstration Centers and Brand Entrepreneurship), areas considered vital for the development of the sector.
The strategic plan for the development of the footwear sector until 2030 has identified a potential market for Portuguese footwear at 690 million people with an annual per capita income of USD 38 or more. In addition, based on information from the World Bank, APICCAPS estimates that 500% of these consumers are in the US, 30% in the EU, 21,6% in China, 11% in Japan, and 7% in other European countries. countries, the rest are scattered around the world. To achieve this goal, the sector is preparing to invest 7 million euros over the next eight years.
Currently, the sector of the footwear industry in Portugal is represented by 1500 companies, which employ about 40 people. Portugal exports more than 95% of its products to 172 countries on five continents. In the first 9 months of 2022, Portugal exported 61 million pairs of shoes worth €1 million, up 537% compared to the same period in 22,5.
The Portuguese Association of Manufacturers of Footwear, Components and Leather Goods (APICCAPS) has presented a new Strategic Plan for the development of the footwear sector until 2030, writes…
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