In the first six months of 2014, the footwear market in Russia in physical terms amounted to 182,1 million pairs, which is 11,7% less than in the same period a year earlier, according to a study prepared by Discovery Research Group. In value terms, the market decreased by 13,3% and amounted to 12 billion dollars.
According to analysts, Centro / TsentrObuv remains the leader of the Russian market in terms of the number of stores in the first half of the current reporting period: the number of chain stores in the country has increased to almost 1500. Then follows the Chelyabinsk shoe manufacturer Unichel, which has 468 chain stores, leaders Kari - 463 stores in Russia. Obuv Rossii follows with a small gap with 450 stores.
As for the volume of foreign-made footwear, in the first half of 2014 the volume of imports in physical terms amounted to 122,7 million pairs (-16,6%), and in value terms - 8,3 billion dollars. At the same time, 40,3% of imports ($ 3,35 billion) accounted for the ten leading brands, including Centro, Ecco, Taccardi, Adidas during the reporting period.
Discovery Research Group analysts attribute the appearance of a large Chinese brand Anta in Russia, the launch of new shoe brands by Dino Ricci and Obuv Rossii Group of Companies, as well as a proposal to ban sneakers and high heels in the Customs Union as the main events that took place on the Russian market over the period under review. ...
According to the authors of the study, the market size for the 2014 year will be 30,47 billion dollars.