Let's go down
12.11.2012 2517

Let's go down

The largest Chinese shoe chains announced a decline in sales in the III quarter

The two largest Chinese shoe retailers announced a slowdown in sales. Thus, Daphne International, which is controlled by the Chen family, said that in the third quarter, sales decreased by 5% compared to a year earlier, however, over the first 9 months of 2012 there was an increase of 12%.

Founded in 1987, Daphne International Holdings Limited went public on the stock exchange in 1995. Engaged in the production and sale of licensed brands. In 1990, launched its own brand Daphne, which is now one of the leading brands of women's shoes in China. The company now owns more than 4000 Daphne, Shoebox, Sofft, Arezzo and Born outlets in mainland China and Taiwan.

Belle International, which owns 11 shoe outlets, announced sales growth of just 000%.

The company, founded in 1991, has actively begun to develop the retail business since 2004, since 2006 it has been the official distributor of Nike and Adidas brands in China, and in 2009 sold the rights to the Fila brand in China and Hong Kong. As of March 2011, Belle International employed 72 thousand people, with a market value of more than $ 15,2 billion and sales of $ 3,6 billion.

Global brand plans, from Gap to Nike, for China have not changed, despite the slowdown in the Chinese economy, the country remains the number one priority for retailers. Based on materials from analpa.ru.

Largest Chinese shoe chains declined sales in QXNUMX Two major Chinese shoe retailers announced slowdowns in sales. So, the company Daphne International, located under ...
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