The luxury holding Prada Group ended 2024 with net revenues of 5,4 billion euros, up 17% from 2023. It is noted that these results were primarily due to good sales of Miu Miu. The group turned out to be one of the strongest in the luxury sector, and, judging by the figures, it felt quite good in 2024, a difficult year for many luxury conglomerates, writes laconceria.it.
The group's retail sales in 2024 amounted to €4,8 billion, up 18% compared to 2023. Prada brand sales amounted to €3,563 billion (+4%), Miu Miu - €1,228 billion (+93%), and Church's - €32 million (+10%). The group's net profit reached $839 million, up 25%. Also in the fourth quarter of 2024, sales growth was 18% compared to the same period in 2023. By brand: Prada +4%, Miu Miu +84% and Church's +7%.
Prada Group President Patrizio Bertelli noted that the positive business performance is the result of years of investment in industrial capacity and know-how. "Our production platform and our people are differentiating factors in a constantly changing industrial context that requires quality, flexibility and efficiency. Despite the uncertainty, we look to 2025 with confidence, continuing to work and invest for sustainable and long-term growth," he said.
Andrea Guerra, Group CEO, highlighted the positive performance of all Group brands, with double-digit comparable growth for the fourth consecutive year, as well as significant increases in margins and cash flow, contributing to a strong balance sheet.
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