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Prada refuses to work with a number of wholesalers for price control
21.05.2019 1299

Prada refuses to work with a number of wholesalers for price control

The Milan luxury brand intends to sever relations with some Italian and European wholesalers and gradually replace them with new partners in the e-commerce segment, writes BoF.

The Italian luxury group Prada said it would reduce the number of its wholesale distributors in Italy and Europe, with the aim of gaining more control over the prices of their products at different points of sale and reduce discounts.

Back in March, Prada executives said they would end their end-of-season sales at their brand stores to boost margins and protect their brand. The luxury brand, like a number of other players in the luxury market, is concerned about its inability to control pricing in the context of the online sales boom in the market.

For Prada, this decision is very important to ensure greater pricing consistency, the company said in a statement.
The Milan luxury brand intends to sever relations with some Italian and European wholesale companies and gradually replace them with new partners in the e-...
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