Prada is returning to the traditional catwalk format, but does not want to give up the benefits of online streaming. In this regard, the collection of the luxury brand for the spring-summer 2022 season will be shown simultaneously in Milan and Shanghai.
The Prada fashion show in both cities will take place on September 24 at 15.00 and 21.00 local time. Thus, the guests attending the presentations of the collection will be able not only to enjoy the real show, but also through the online broadcast on video screens, see how the show of the same collection is going on at the same time on another continent.
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