Rieker
Prada returns pre-crisis sales in December 2020
14.01.2021 569

Prada returns pre-crisis sales in December 2020

The second half of 2020 for the Prada brand was a period of a gradual recovery in retail sales, even despite the closure of some branded stores (9% of the chain). In December 2020, Prada sales recovered to December 2019 levels, writes Worldfootwear.com.

It is noted that in the second half of 2020, the negative impact of the Covid-19 pandemic was especially noticeable on the markets of Europe and Japan, primarily due to the suspension of tourism, while America, the Middle East, Russia and, above all, Asia- The Pacific region performed well. In China, Prada sales grew 52%.

The Prada Group's wholesale sales have declined in line with a strategy adopted in 2019 to protect brand image, a strategy that remains in the company despite the difficult economic situation. The retail channel currently accounts for about 90% of Prada's total sales.

Prada SpA CEO Patrizio Bertelli expressed his satisfaction with the company's performance, which faced serious difficulties in 2020, and to act in a situation of uncertainty that is likely to persist in the coming months.

 

The second half of 2020 for the Prada brand was a period of a gradual recovery in retail sales, even despite the closure of some branded stores (9% of the chain). IN…
5
1
Rating

Latest News

OR GROUP: In January, Westfalika's online sales reached 62 million rubles.

OR GROUP reports that in January 2021, the share of online sales in the revenue of the marketplace created on the basis of the Westfalika retail network increased by 23,4%. Online sales reached RUB 62 million. The assortment of the trading platform (retail chain and ...
26.02.2021 136

Brunello Cucinelli has diluted a cozy boho style with outdoor shoes

In the new women's collection of the Italian luxury brand Brunello Cucinelli, which was presented online at Milan Fashion Week on February 24, multi-layered cozy garments made of knitwear, cashmere, mohair and silk are unexpectedly combined with ...
26.02.2021 179

Euro Shoes Premiere Collection will begin work on March 1 at the Main Stage art space

Moscow's leading Professional International Footwear Exhibition Euro Shoes Premiere Collection will be held in the capital from March 1 to 4. We remind you that the exhibition is held in the Main Stage art space (Sharikopodshipnikovskaya st., 13, p. 33).
25.02.2021 188

Shoes Report Youtube Channel: Interview with Sales Director Marco Tozzi, Eldar Schaffner

Eldar Schaffner, Sales Director of Marco Tozzi in Russia, spoke with Shoes Report editor Marina Shumilina about the specifics of the 2020 crisis, a new collection, new strategic decisions and plans for the future.
25.02.2021 194

Econika created a light mood in the spring-summer 2021 season

In the spring-summer 2021/22 season, the Econika shoe and accessories brand has released a delicate, feminine and not boring collection. Without abandoning their love for creative experiments with forms, the brand's designers have kept the right balance. Pleased with the presence ...
25.02.2021 470
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning