Presentation of the new ECCO fall-winter collection 2016 / 2017
Today at the Danish Embassy a presentation of the new collection of the Danish shoe brand ECCO Autumn-Winter 2016 / 2017 was held. Among the models was presented a new line of women's shoes with heels ECCO Shape. The height of the ECCO Shape shoe heel reaches 95 mm, but due to a certain production technology, when worn, the heel is felt - not higher than 75 mm. Direct Injection technology, which is traditionally used in the manufacture of polyurethane shoes, is also used to create ECCO Shape models. In the process of shoe production, a one-component form is created in which the sole is naturally connected to the heel, thanks to which the elegant ECCO women’s shoes remain as comfortable as other models of this brand, for which convenience and comfort have always been in the first place.
It is worth noting that in the new collection of the brand there are shoes and ankle boots, the top of which resembles reptile leather in texture and pattern. Thus, ECCO follows the fashion trend - the snake leather pattern for the upper of the shoe can now be seen in the shoe collections of many fashion shoe brands.
In addition to the women's collection, ECCO Sport semi-sport shoes, men's short sheepleather boots, a children's shoe collection and accessories were also presented at the presentation.
Today at the Danish Embassy a presentation of the new collection of the Danish shoe brand ECCO Autumn-Winter 2016 / 2017
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American buyers couldn't buy Birkin bags and sued Hermès
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We are ready for active development in the Russian market
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“Discount for repairs” of clothes and shoes in France supported workshops
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Camper has released innovative sneakers - designers
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Fashion Week takes place in Moscow
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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How to create selling visual content for online based on the identified unique selling proposition?
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
