Rieker
Approximately half of purchases in online stores occur at night. 49% of Runet users make purchases from 21: 00 to 6: 00
23.12.2016 1857

Approximately half of purchases in online stores occur at night.

eBay and Data Insight, conducted a study of the buying activity of Runet users at different times of the day.

The study involved 1,5 thousand Internet users who at least once made online purchases in the last 3 months. As a result, 49% of the buyers surveyed admitted that they made purchases from 21: 00 to 6: 00, and 15% did not buy goods at all in the morning or during working hours. Almost two-thirds of the respondents noted that in the afternoon they do not have enough free time for purchases. At the same time, women were more active than men in night shopping.

The most active online buyers at night were residents of St. Petersburg - 58%. In the North-West region as a whole, the share of nightly buyers is 52%, and in Moscow and the Moscow region - 50%. Most often at night on the Internet they purchase clothes, shoes and accessories (16%), as well as electronics and appliances (15%). Most (34%) purchases are planned in advance.


eBay and Data Insight, conducted a study of the buying activity of Runet users at different times of the day.
5
1
Rating

Latest News

Muscovites return to shopping centers

According to "Kommersant" with reference to the Shopping Index of the analytical company Watcom Group, in the past three weeks the attendance of shopping centers in the capital has shown a steady positive ...
30.04.2021 373

Ralf Ringer took part in the children's fashion show at Moscow fashion week

On April 17, as part of the Moscow fashion week, a show of clothes created according to the sketches of 10-year-old Zoya Kukushkina was held. The Ralf Ringer company took part in the show-show of children's T-shirts "Saveit". Young models took to the podium in shoes ...
30.04.2021 343

adidas Originals and LEGO Group unveil ZX 8000 'Bricks' collection

adidas Originals and toy company LEGO Group launch their second collection. The design of the collection combines the recognizable aesthetics of the Danish brand with one of the key silhouettes ...
30.04.2021 477

Vivienne Westwood re-releases iconic Super Elevated Ghillie shoes

In the spring-summer 2021 season, the Vivienne Westwood collection has a replica of the iconic Super Elevated Ghillie shoes, which were first demonstrated at the Vivienne Westwood show called Anglomania in 1993 by top model Naomi ...
29.04.2021 419

Vagabond Shoemakers has released three variants of women's sandals for summer '21

Wide-heeled sandals with a modern square toe - a new take on women's summer shoes from the Swedish brand Vagabond Shoemakers. The brand's characteristic laconic style in shoe design combines a classic, timeless silhouette and ...
29.04.2021 363
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning