Rieker
Primorosso opens in street retail format
20.12.2013 3676

Primorosso opens in street retail format

In December, the first Primorosso store will open in the street retail format in the center of Moscow on Yakimanka. In a store with an area of ​​220 m², there will be a wide selection of shoes and accessories of various styles - Fashion, Classic and Casual for women and men under the brands Primorosso, Pefebelle, Bonnmann, as well as the best models from the European Bata collections.

The collection presents the latest trends of the season - English style, heraldic design, decorative buckles and metal inserts. The color scheme includes classic black, gray, noble brown and deep blue. The emphasis on details lends originality to each model, and bright accessories will help complete the ensemble.

“The flagship store PRIMOROSSO will allow our visitors to plunge into the world of fashion. The collection is made in accordance with the latest trends and will inspire everyone to create their own image ”, - commented the CEO of the company Ruslan Ilyasov.

The design concept and architecture of the store was developed by the Austrian agency Retail Branding.

Recall that in Moscow Primorosso stores are located in shopping centers and RIO Leninsky, Viva, Joy and Panfilovsky. In addition to Moscow, Primorosso stores are represented in such large cities as St. Petersburg, Yekaterinburg, Krasnodar, Kazan, Ufa, Tyumen, Rostov-on-Don, Samara, Yaroslavl, Volgograd, Voronezh, Ulyanovsk, Cheboksary, Kaluga, Tolyatti, Ryazan and Bryansk. The company's plans for the 2017 year are to create a network of 250 stores by opening more than fifty outlets a year.

In December, the first Primorosso store will open in the street retail format in the center of Moscow on Yakimanka.
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