In a recent study by RBC.reseach, he identified the main trends that determine the development of the modern retail footwear market.
one of the key ones is the increase in the share of network shoe trade. Researchers write that it occurs due to the displacement of disparate stores and small chains from the market, as well as a decrease in the share of clothing markets.
For example, in 2007, the share of sales of leather shoes through open markets was 49%. In 2014, it decreased to 30,1%.
The retail footwear market remains fragmented and highly fragmented, but a trend toward consolidation has emerged in recent years. In the Russian shoe retail market, weaker brands are gradually being squeezed out and leading players are being consolidated. According to analysts, this trend will continue to develop during the crisis.
After the stage of rapid increase in the number of stores was completed, the largest players in the shoe market began to pay attention to quality growth. Now they are focused on the development of their own brands, store design, updating formats, concepts, collections, etc.