Sales of RALF RINGER shoes in Ukraine in 2010 increased by 300%, both in monetary terms and in pairs, the company said.
If in 2009 it was possible to buy footwear of a Russian manufacturer only in Kharkov and Dnepropetrovsk, then in 2010 new points of sale were opened in 13 more major cities. At the beginning of 2011, RALF RINGER shoes were presented in 39 stores, 4 of which are mono-brands. Such active growth became possible due to the expansion of the pool of retail partners, the opening of its own branded stores and a large-scale advertising campaign (press, outdoor advertising, advertising in the subway and supermarkets, transport advertising).
According to the official representative of the company in Ukraine Oleksiy Sivak, in 2011 the growth will continue. In January, Ukraine launched a training program for sales personnel to work with the RALF RINGER brand for the first time. In addition, the company is negotiating the opening of mono-brand stores with large chain malls in Ukraine, such as Magellan, Karavan, Dafi, Dream Town. In total, plans for 2011 include opening 15 new stores and increasing sales in existing retail outlets by 30%. The total gross income in Ukraine will increase by UAH 6,5 million (about RUB 25 million).Now RALF RINGER outlets are located in 235 settlements of Russia, as well as in Kazakhstan, Armenia and Ukraine. In 2010, sales amounted to 1,3 million pairs.