Traditionally, the Paris Commune brand was the leader in this group, whose sales grew by 80%. Good results (plus 30%) were shown by Kotofey. However, in addition to ups, there were falls in the 2012 school season. The decrease in sales volumes of Zebra trademark amounted to 57% and was the result of uncertainties in relations with the Ural distributor in the first half of 2012, supply from the factory’s remains and late arrival of containers with products. In addition, the Mila assortment now lacks the Jungle and Original Kids brands.
“The current situation is a vivid example of how shortcomings in the work of one manufacturer contribute to the rapid growth of sales from others. An additional factor that contributed to the achievement of positive results was the information and logistic accessibility of products. The range and stocks of leading brands by volume was entirely published in the Mila online store. So we created all the conditions for the most convenient and efficient formation of orders by buyers of children's shoes in bulk, ”said Alexander Borodin, manager of Mila - shoes in bulk.
In total, Milo sold 19,5 thousand pairs of school shoes in bulk. Today, 870 pairs are left in the wholesaler's warehouses, which is only 4% of the total volume of goods sold. Due to final sales and markdowns of illiquid assets, this figure is planned to be reduced to 2%. In general, according to the results of work with this group, the wholesaler's turnover was 427% per month, and profitability - 42%. Today we can safely say that the school season in wholesale has ended, there will be no more supplies. If necessary, replenish stocks, retail store owners can purchase goods from the balances in the online store "Mila" - wholesale shoes. "