Rieker
School shoes sales
13.08.2012 1766

School shoes sales

Mila has summed up the sales of school shoes. Compared to the same period last year, the total increase was 3%.

Traditionally, this group was led by TM "Parizhskaya Kommuna", whose sales increased by 80%. Good results (plus 30%) were shown by Kotofey. However, in addition to ups, there were also downs in the 2012 school season. The decrease in sales volumes of TM Zebra amounted to 57% and was a consequence of the uncertainty of the relationship with the Ural distributor in the first half of 2012, supplies from the remnants of the factory and the late arrival of containers with products. In addition, the Jungle and Original Kids brands are no longer in Mila's assortment.

“The current situation is a prime example of how deficiencies in the work of one manufacturer contribute to the rapid growth of sales for others. An additional factor that contributed to the achievement of positive results was the information and logistic availability of products. The assortment and stocks of the leading brands in terms of volume were published in full in the Mila online store. So we have created all the conditions for the most convenient and prompt formation of orders by buyers of children's footwear wholesale ", - said the manager of" Mila "- footwear wholesale" Alexander Borodin.

In total, "Mila" sold 19,5 thousand pairs of school shoes wholesale. Today, there are 870 pairs left in the wholesaler's warehouses, which is only 4% of the total volume of goods sold. At the expense of final sales and markdowns of illiquid assets, this figure is planned to be reduced to 2%. In general, according to the results of work with this group, the wholesaler's turnover was 427% per month, and the profitability was 42%. Today we can safely say that the school season in the wholesale trade is over, there will be no more supplies. If it is necessary to replenish stocks, the owners of retail stores can purchase goods from the leftovers in the Mila online store - wholesale shoes. "

Mila has summed up the sales of school shoes. Compared to the same period last year, the total increase was 3%. Traditionally, this group was led by TM "Parizhskaya Kommuna", whose ...
5
1
Rating

Latest News

Expo Riva Schuh announced the dates of the summer exhibitions

The 95th Expo Riva Schuh and the 6th Gardabags, dedicated to the 2022 spring / summer collections, will be held at the Riva del Garda exhibition center from 18 to 20 July, a month later than ...
21.04.2021 83

Reseller sites LUXXY, themarket and commission WantHerDress announce merger

The Russian clothing and footwear reselling marketplace LUXXY has acquired an online site for the resale of themarket items, as well as the WantHerDress commission store with wardrobes of stars and ...
21.04.2021 82

Accessories brand Genny launches a collection of eco-leather clutches from apple waste

Fashion brands compete in responsible manufacturing practices and come up with more and more unexpected moves. To celebrate Earth Day, April 22, the Italian brand of accessories Genny is releasing a collection of clutch bags made of eco-leather synthesized ...
21.04.2021 78

New brand of architectural footwear 4CCCCEES entered Russia

4CCCCEES footwear brand was created by Korean-born Sun Min Park, a graduate of the Royal College of Art in London, who was once the chief designer of the United Nude architectural shoe brand. Fans of the latter can rejoice, as ...
20.04.2021 151

Adidas has released sneakers from leather synthesized from mushrooms

Adidas has announced the launch of the first sneaker with an innovative mushroom-based material, Mylo, that looks and feels like leather. The first footwear created on the basis of mushroom leather was adidas Stan Smith sneakers, - ...
20.04.2021 177
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning