Rieker
School shoes sales
13.08.2012 1995

School shoes sales

Mila has summed up the sales of school shoes. Compared to the same period last year, the total increase was 3%.

Traditionally, this group was led by TM "Parizhskaya Kommuna", whose sales increased by 80%. Good results (plus 30%) were shown by Kotofey. However, in addition to ups, there were also downs in the 2012 school season. The decrease in sales volumes of TM Zebra amounted to 57% and was a consequence of the uncertainty of the relationship with the Ural distributor in the first half of 2012, supplies from the remnants of the factory and the late arrival of containers with products. In addition, the Jungle and Original Kids brands are no longer in Mila's assortment.

“The current situation is a prime example of how deficiencies in the work of one manufacturer contribute to the rapid growth of sales for others. An additional factor that contributed to the achievement of positive results was the information and logistic availability of products. The assortment and stocks of the leading brands in terms of volume were published in full in the Mila online store. So we have created all the conditions for the most convenient and prompt formation of orders by buyers of children's footwear wholesale ", - said the manager of" Mila "- footwear wholesale" Alexander Borodin.

In total, "Mila" sold 19,5 thousand pairs of school shoes wholesale. Today, there are 870 pairs left in the wholesaler's warehouses, which is only 4% of the total volume of goods sold. At the expense of final sales and markdowns of illiquid assets, this figure is planned to be reduced to 2%. In general, according to the results of work with this group, the wholesaler's turnover was 427% per month, and the profitability was 42%. Today we can safely say that the school season in the wholesale trade is over, there will be no more supplies. If it is necessary to replenish stocks, the owners of retail stores can purchase goods from the leftovers in the Mila online store - wholesale shoes. "

Mila has summed up the sales of school shoes. Compared to the same period last year, the total increase was 3%. Traditionally, this group was led by TM "Parizhskaya Kommuna", whose ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Expo Riva Schuh & Gardabags took place in Italy

The January exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags in Italy has ended. The event was attended by 430 exhibitors from more than 30 countries, the exhibition received 3500 visitors from 86…
21.01.2022 196

OR Group made a technical default on bonds

OR Group (former Obuv Rossii Group of Companies) failed to redeem bonds for 0,6 billion rubles on time, allowing a technical default. The holder of the bonds is Promsvyazbank (PSB), with which negotiations are underway. If they fail, the group...
21.01.2022 238

The collaboration between New Balance and artist Joshua Wades has released an updated version of the New Balance 57/40

In the design of the new New Balance 57/40 NB model, created in collaboration with the artist Joshua Vaidsaom, there are flecks - traces of paint that are reminiscent of the artist's youth and his passion ...
20.01.2022 181

MICAM postponed to March

The organizers of Europe's largest international footwear exhibition MICAM have announced the postponement of the date of the event. The exhibition will be held from 13 to 15 March instead of the originally scheduled dates - from 20 to 22…
20.01.2022 261

Detsky Mir recycled about 3 tons of footwear and textile waste

Detsky Mir Group and Dmitrovsky RTI Plant, the largest waste processing plant in Russia, summed up the results of the campaign “New life for unwanted clothes and shoes with benefits for you” for 2021…
20.01.2022 361
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning