Traditionally, this group was led by TM "Parizhskaya Kommuna", whose sales increased by 80%. Good results (plus 30%) were shown by Kotofey. However, in addition to ups, there were also downs in the 2012 school season. The decrease in sales volumes of TM Zebra amounted to 57% and was a consequence of the uncertainty of the relationship with the Ural distributor in the first half of 2012, supplies from the remnants of the factory and the late arrival of containers with products. In addition, the Jungle and Original Kids brands are no longer in Mila's assortment.
“The current situation is a prime example of how deficiencies in the work of one manufacturer contribute to the rapid growth of sales for others. An additional factor that contributed to the achievement of positive results was the information and logistic availability of products. The assortment and stocks of the leading brands in terms of volume were published in full in the Mila online store. So we have created all the conditions for the most convenient and prompt formation of orders by buyers of children's footwear wholesale ", - said the manager of" Mila "- footwear wholesale" Alexander Borodin.
In total, "Mila" sold 19,5 thousand pairs of school shoes wholesale. Today, there are 870 pairs left in the wholesaler's warehouses, which is only 4% of the total volume of goods sold. At the expense of final sales and markdowns of illiquid assets, this figure is planned to be reduced to 2%. In general, according to the results of work with this group, the wholesaler's turnover was 427% per month, and the profitability was 42%. Today we can safely say that the school season in the wholesale trade is over, there will be no more supplies. If it is necessary to replenish stocks, the owners of retail stores can purchase goods from the leftovers in the Mila online store - wholesale shoes. "