Sales of Detsky Mir Group in the second quarter of 2021 grew by almost a third
The total sales of Detsky Mir Group in the second quarter of 2021 increased by 32,2% to RUB 41,9 billion. The total volume of online sales of the group in Russia grew by 20,1% to 11,7 billion rubles, according to the group's official press release.
In the second quarter, the group opened 49 new stores: 19 Detsky Mir stores, 27 PVZ Detmir stores and 3 Zoozavr stores. As a result, the total number of retail outlets of the group amounted to 929 stores (+ 9,3% year-on-year) in 378 cities and towns of Russia, Kazakhstan and Belarus.
In the first half of 2021, the group's total sales increased by 23,6% to RUB 81,5 billion. At the same time, the total volume of online sales in Russia increased by 42,4% to 22,5 billion rubles. and accounted for 28,9% of total sales.
In the first half of the year, the group opened 61 new stores: 27 Detsky Mir stores, 29 PVZ Detmir stores and 5 Zoozavr stores. The number of partner points of issue of orders and check-in terminals increased 3,5 times to 20,8 thousand. The total size of the warehouse area was 146 thousand square meters. m.
“The first half of 2021 has become one of the most successful over the past few years,” says Maria Davydova, CEO of PJSC Detsky Mir. - The Group managed to restore sales in the retail sector and maintain a high growth rate of the online segment. We also expect a significant increase in operating profit (adjusted EBITDA): at least 25% for the period. Our key strategic priority is further consolidation of the children's goods market through digitalization of sales, expanding the range of our own brands and marketplace, improving customer experience, launching new services, as well as strengthening the logistics and retail infrastructure. "
The total sales of Detsky Mir Group in the second quarter of 2021 increased by 32,2% to RUB 41,9 billion. The total volume of online sales of the group in Russia grew by 20,1% to 11,7 billion ...
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